A cluster of diverse items on my desk at the end of the year reflected in several ways some of the things that happen when people read SPORTS ILLUSTRATED. For example:
This is an article from the Jan. 17, 1955 issue
Nancy Wickham Boyd sent us a hastily penned note from her Vermont Workshop. "Darn these Yankee craftsmen. We are having quite a time getting them to come through." Miss Boyd's concern stemmed from the wave of requests she received for the Christmas gifts from her shop which appeared in SI's gift list Nov. 22. "When things calm down, we'll get to the facts, but so far we've had loads of actual orders, mostly for the sea gull, but also for many double birds, Wickham lamps, etc." At this point, as she set forth to prod her conscientious Yankees on, the note ended with a terse, but happy, "More later!"
In Milwaukee it looks as if there will be more bulls'-eyes than ever when Mildred Miller realizes an ambition and begins to teach archery to physical education instructors next March. And next fall, archery will be an official part of the curriculum in Milwaukee public schools. A longtime longbow expert, Miss Miller (whom SI applauded with a Pat on the Back for becoming national women's crossbow champion last August less than a month after she took up the sport) was national champion in 1945 and is a member of the board of governors of the National Archers Association. But, she told us with a chuckle, "they finally decided maybe I was qualified to give a course when they found I could make SPORTS ILLUSTRATED."
In New York City, meanwhile, gentlemen's tailor J. Press reported a heavy run on "The Not So Odd Jacket" which Vic Seixas wore in The Sporting Look, Oct. 25. For two Christmas-minded customers, one jacket was not enough. Each bought a pair.
A passing mention in SI of Georgia Tech's song, My Yellow Jacket Girl, has led authorities of this now co-ed school to co-star her in the band repertory along with the famous Ramblin' Wreck. The mention also brought the author, Prof. Nicholas Chotas of the University of Florida, a spate of letters, mostly asking for copies of the song. But in SI one thing usually leads to another, and when a doctor in Michigan read in our Nov. 1 issue that Prof. Chotas hopes some day to write the great American light opera, he invited Chotas to write the words for one the doctor had already written.
These random items seemed to say that SPORTS ILLUSTRATED, like the people who read it, is getting around. But a final item which probably says this best is a report from the circulation department announcing that our weekly circulation has now gone to 575,000, up 50,000 since the last time we mentioned it a couple of months ago, and up 125,000 over the mark we set for ourselves before the first issue appeared. SI is now getting around more than ever.