An SI Special

20 THE BIGBUSINESS OF BASEBALL
Baseball has been described variously as a sport, a business and a mixture ofboth. In the first of two parts, ROBERT COUGHLAN analyzes the financialstructure of the game from peanuts and hot dogs to millions in televisionrevenue, from the poorest to the richest in the pastime. Plus a JOE KAUFMANgallery portrait of baseball's wealthy brass

15 SPECTACLE:TIGER HUNT IN THE GRAND MANNER
All the pomp and ceremony, complete down to the last of 30 elephants suppliedby the Maharaja of Cooch Behar, are captured in four pages IN COLOR by the lategreat YLLA on an Indian shikar expedition

19 TIGER, TIGER,BURNING BRIGHT
"Like a lick of flame" is Hollywood Sportsman-Director JOHN HUSTON'Sphase far his first sight of the massive and dangerous Bengal tiger deep in thejungles of Assam after a four-day stalk on elephant back

30 THE SCANDAL ONTHE BEAVERKILL
This classic American trout stream, famous the world over as the shrine ofdry-fly angling, is HOW befouled by garbage dumps. SPARSE GREY HACKLE, after arecent trip to its all-too-rapidly changing banks, sounds a call to arms

34 A TOY POODLEWINS AT WESTMINSTER
Wilber White Swan was one of the smallest dogs in the show, but when it came tohonors this perky white poodle marched straight past his competition to becomethe first of his group ever to win the kennel set's top prize. Reported byALICE HIGGINS, with photographs by MARK KAUFFMAN and a SPORTING LOOK at somedoggy dressers

42 NASHUA ANDSWAPS RETURN TO THE WARS
The two great duelists of 1955 came back to the track last week after longlayoffs—and ran dazzling races. WHITNEY TOWER reports Nashua's triumph in theWidener at Hialeah, which made Nashua a millionaire. JAMES MURRAY reportsSwaps's comeback on the Coast

46 OLDGOLDENSIDES
Some might doubt that Aristoteles Socrates Onassis is the richest man in theworld, but there are absolutely none who will dispute that the Christina, hisprivate yacht, is the most lavishly fitted vessel of her size that ever sailedthe seven seas. DMITRI KESSEL'S photographs IN COLOR show the interior of theconverted destroyer escort that serves as home for this modem Midas and hisfamily

THEDEPARTMENTS:

4 SCOREBOARD
11 EVENTS & DISCOVERIES
24 THE WONDERFUL WORLD OF SPORT
51 SNOW PATROL
54 FISHERMAN'S CALENDAR
59 COMING EVENTS
60 THE 19TH HOLE
64 PAT ON THE BACK

6 Hotbox: JIMMYJEMAIL asks: Would subscription television hurt or help sports?

38 Golf: HERBERTWARREN WIND, paying a call on the women pros, chats with the three best and isimpressed with the soundness of the ladies' short game.

41 Tip from theTop: BYRON NELSON notes three common faults the average golfer is subject to inhis backswing

51 Ski Tip: Homefrom the Olympics, FRIEDL PFEIFER tells how to set a simple slalom course foruse as a training run

COVER: ACTION ATHIALEAH

Photograph byRichard Meek

With racing'sbest winter season in six years nearing its close, the headlines still belongto last year's stars—Swaps and Nashua (see pages 42-45). Yet it is the ordinaryplater that keeps such handsome temples as Hialeah and Santa Anita crammed eachday. One such is Activate, Ogden Phipps's 5-year-old bay shown on this week'scover as he warms up for a race at Hialeah. Only an hour before Nashua's greatvictory in the Widener Handicap, Activate had his first win of the year in a$4,500 claiming race.

Acknowledgmentson page 59

IN NEXT WEEK'S ISSUE

BASEBALL: A SPECIAL SPRING TRAINING PACKAGE
Four pages in color and a report by Gerald Holland on the St. Louis Cardinalsat St. Petersburg. Plus Part II off Robert Coughlan's searching inquiry intobig-league finances

HORSE RACING: SANTA ANITA MEASURING STICK
Social Outcast, after losing by a head to Nashua, is now prepared to challengeSwaps in the $100,000 handicap. James Murray reports on a race that may settlethe Swaps-Nashua debate

PLUS: A REPORT ON NASCAR AND AMERICAN DREAM CARS OFTHE FUTURE

PHOTO
HOLE YARDS PAR R1 R2 R3 R4
OUT
HOLE YARDS PAR R1 R2 R3 R4
IN
Eagle (-2)
Birdie (-1)
Bogey (+1)
Double Bogey (+2)