In next week's Anniversary Issue SPORTS ILLUSTRATED will celebrate its second birthday in several special ways. The first of these to strike the eye will be a major change in the style of the logotype on our cover. Logotype in magazine parlance describes the particular lettering which distinguishes a name—more or less a trademark. Thus SI's logotype now is:—but next week, aged 2, our cover steps forth with a new design in which "Illustrated" will be in the same type and size as "Sports."
"Illustrated," of course, has always been an integral part of our name; and on the average, SPORTS ILLUS-TRATED'S editorial content consists half of text and half of pictures. Our editors feel that the new logotype will represent a more accurate reflection of this fact, and I think all readers will be pleased with its appearance.
The Anniversary Issue will be notable also for 23 pages of full color—the most in any single issue yet. Among them will be six pages of the great sires of horse racing; three pages on back-to-campus college clothes; two pictures of the Minneapolis stadium, newest and most colorful of all; some Fiberglas boats, whose future in the sport which has grown fastest during SPORTS ILLUSTRATED'S first two years looks as bright as their glistening hulls. In addition there will be eight pages of scenes from bridle paths, clubs, courts, streams and lakes which capture the mood and tempo of the contemporary sporting life. They are the background for an imaginative article on how today's "wonderful world of sport" may appear 50 years from now to an observer who discusses it in the light of possible and surprising changes in sport during the next half century.
Finally, I think you will be interested in the televised Ed Sullivan Show this Sunday night when he will extend birthday greetings to SPORTS ILLUSTRATED and present a host of former Olympic Gold Medal winners, including Harrison Dillard, John Kelly Sr., Johnny Weissmuller, Eddie Tolan, Floyd Patterson as well as the athletes who hope to be their successful counterparts this December, among these Lee Calhoun, John Kelly Jr., George Breen, Bobby Morrow and Vince Ferguson.
August 12, 1956
It sounds like a perfect way to start an anniversary week in an Olympic Year.