"To alert the country on what can and should be done to reach the much desired goal of a happier, healthier and more totally fit youth in America," President Eisenhower has appointed 119 educators, journalists and businessmen to a Citizens Advisory Committee to work with the President's Council on Youth Fitness. To make doubly sure that the job gets done, the President designated Carter Burgess, president of Trans World Airlines, Inc. and a hard-bitten genius at articulating a problem and then getting it solved, to head the new committee. Burgess has done spectacularly well in government service and business. During World War II he rose from military police lieutenant to full colonel and secretary to the SHAEF general staff. Heading for Washington afterwards, Burgess started as an aide in the State Department, left recently as Assistant Secretary of Defense to become, at 40, the youngest chief of a major airline. The task posed to Burgess and his associates is to build grass-roots enthusiasm for the President's fitness program and to furnish what Burgess has called "organizational zip" to translate this enthusiasm into action. Carter Burgess might well be the man to accomplish this.
Table of Contents
June 17, 1957
DECISION IN DETROIT, THE HIGH-OCTANE ATHLETE, A ZESTFUL JUNE FOR PHILADELPHIA, WHERE THERE'S WILLIE THERE'S A WAY, WANTED: FOOTBALL, COXSWAIN WITH CURLS