My cousin Rey Phillips of Greenwich, Connecticut became our charter subscriber No. 2 less than a minute after I told him that there was going to be a new TIME INC. weekly magazine on sport.
Rey has exercised his charter status with authority and vigor. His letters of counsel and encouragement have touched on many subjects and ideas, but his most persistent plea has been for bridge—a sport he has long regarded as one of man's nobler preoccupations.
In our September 16 issue, Somerset Maugham introduced the man who is now going to bring SPORTS ILLUSTRATED more in line with my cousin's way of thinking and, to be sure, the way of thinking of some 50 million of his fellow American bridge players. The man introduced is, of course, Charles H. Goren, who next week begins in these pages a weekly commentary and report on bridge—and other card games.
Goren is the only bridge player who has won every major championship now in play. He adds to this the distinction of being, many think, the game's best teacher. And somehow he manages with almost indiscreet frequency to find humor in this most serious of intellectual contests.
October 6, 1957
To start off, Goren presents an unusual 14-question quiz based on 14 different hands. The first of its kind, it allows players of all levels of proficiency to establish for themselves, quickly and simply, their rank and position in the army of 50 million players. Weekly after that Goren will be showing the way up the ladder. In addition, Goren analyzes a previously unpublished hand which points out the relentless problem which memory presents to bridge players. Its message, heartening to mere mortals certainly, explains why it is not normally necessary to remember all 52 cards in every deal. Goren tells what cards, it is necessary to remember.
When Maugham introduced Goren in SPORTS ILLUSTRATED, it was not the first time he took on this task he enjoys. In 1944, as an introduction to Goren's Standard Book of Bidding, Maugham wrote: "You can learn a great deal from this book, but even then I doubt whether you will become as fine a bridge player as its author. For to be that, more than application and industry are needed. But you will certainly play better bridge than you did before."
And from now on, every week in SPORTS ILLUSTRATED, Charles Goren will be helping you to do what Mr. Maugham says you can.