GIVE THEM WHAT THEY WANT

April 21, 1958

Wagging an admonishing forefinger reminiscent of Uncle Sam in the famous old poster bidding Americans enlist now, President Eisenhower last week urged his fellow Americans to "Buy!" In the same breath, however, the President warned the nation's businessmen to start stocking goods that were worth buying. "I personally," said Ike, "think our people are being just a little bit disenchanted by a few items that have been chucked down their throats."

Though Ike named no names, Detroit auto men interpreted his remarks as applying to the American motor car—and took bitter objection, insisting that their cars are designed to please the public. In the markets of sport, no such protests arose. Car buyers in greater numbers than ever before were streaming into the International Auto Show at New York's Coliseum with checkbooks at the ready. Before the show is over, British manufacturers expect to have sold a record $12 million worth of cars to goggle-eyed U.S. customers.

In the same vast Manhattan salesroom earlier in the year, the boat show, whose wares were once considered bait only for the rich, racked up sales 12% higher than last year's. Race tracks in California and New York alike reported attendance well over 1957 highs. More fishermen, armed with more expensive equipment, were taking to lakes, streams and oceans.

U.S. sportsmen, as many of their wives can testify, may not be our most parsimonious citizens, but they know what they want. If the sportsmen's purses are open wide, the nation's markets will not be long closed.

Unprecedented crowds flocked out to Long Island's Jamaica Race Track to bet $250,000 a day more than last year.

Bonus payoffs to competitors, based on attendance figures, rose to a new high at Georgia's Masters Golf Tournament.

Luxury items from outboard motors to big ocean-going sailing yachts sold like hotcakes at boat shows in a dozen cities.

A jag an hour was the selling rate for one British manufacturer at this year's annual International Automobile Show.

FIVE PHOTOS

HOLE YARDS PAR R1 R2 R3 R4
OUT
HOLE YARDS PAR R1 R2 R3 R4
IN
Eagle (-2)
Birdie (-1)
Bogey (+1)
Double Bogey (+2)