A few weeks ago, as often happens, various SPORTS ILLUSTRATED assignments scattered various people all over the globe. While Herb Wind, for instance, was in Scotland for golf and Tex Maule in Cleveland for football, Don Connery was in Australia for Herb Elliott. And more than a continent split our SPORTING LOOK editors, Fred R. Smith and Jo Ahem Zill, who nevertheless were working on the same story.
This is an article from the Nov. 17, 1958 issue
The story, which appears in next week's issue, is a profusely illustrated 15-page (three in color) PREVIEW of the SPORTING LOOK for winter. It is the second in what is planned as a continuing seasonal series (the first, autumn, was published on September 15).
Smith was in Bermuda, preparing in an authentic background his report on what sun-seeking resorters will be wearing in the next few months. For those in the swim, however, world headquarters are elsewhere. The news in beachwear and swimsuits comes from the West Coast—which is why Mrs. Zill was there.
But for the SPORTING LOOK, as for sport itself, winter means snow as much as sun and sand. So from furtrimmed parkas to stretch pants, the PREVIEW also introduces the clothes for skiers who want to stay attractively warm when it's attractively cold. In all, the PREVIEW presents some 70 different items of apparel, together with the stores where you can find them and their prices.
Although an innovation, the PREVIEWS are a logical extension of the basic purpose of the SPORTING LOOK, which is to tell the news of sport in clothes. Timed to the predictable seasons, they are regular supplements to the unpredictable story of what clothes do for sports and what sports do for clothes—a story which SPORTS ILLUSTRATED of course will continue to report as it happens.
This means for Editors Smith and Zill a full schedule of year-round travel and attendance at sporting events of all kinds, from regattas to horse shows, from baseball games to bonspiels. In fact, they probably see a greater variety of sports activities than any other members of our staff because the SPORTING LOOK not only reports what people have on their backs but also what stores have on their racks.
Thus one conviction which the SPORTING LOOK'S editors share is well founded in on-the-scene observation. Fred Smith puts it this way: "Sports bring out the best in people and people in the best of clothes."