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MEMO from the publisher

Feb. 01, 1960
Feb. 01, 1960

Table of Contents
Feb. 1, 1960

Bonuses
  • Attractive new products give safety and utility for sailors in all types of weather and water

Brave Man
Sugar Ray
Pretty Girls
Food
Track
Sport In Art
Horse Racing
Golf
Fishing
Game Of Driving
19th Hole: The Readers Take Over
Pat On The Back

MEMO from the publisher

Sports Illustrated's Honor Fitzpatrick presides over a staff of reporters and writer-reporters (see masthead) whose first duty is to make sure that facts we print are correct, stories are true, names are right. Needless to say, this operation of check and double check, inquiry and discovery, involves more than one telephone or two. So it seemed appropriately symbolic during our just completed move to the new Time & Life Building to photograph these detached phones in the office Honor Fitzpatrick left behind her (above). For they were the ones which, as last week's issue began to close, her staff in the old Time & Life Building at 9 Rockefeller Plaza had been dialing some 300 times a day. When the issue closed for good, a whole new set of dials was spinning above the Avenue of the Americas (at 50th Street) as if nothing had happened at all.

This is an article from the Feb. 1, 1960 issue

What had happened was a logistical play more complicated than the quarterback option, executed so well that the entire New York editorial force reached its goal line two blocks away without a fumble or a whistle being blown. Actually, we still have the same telephone number (JUdson 6-1212), and our new mailing address is much like the old one: Time & Life Building, Rockefeller Center, New York 20, N.Y.

PHOTOIN HONOR'S OLD OFFICE: THE ABANDONED TOOLS OF REPORTERS' TRADEPHOTOIN NEW OFFICE: HONOR—AFTER DEPLOYING HER STAFF TO NEW PHONES