It now strikes anyone who has ever been editorially concerned with SPORTS ILLUSTRATED as nearly incredible that there was once editorial concern over whether or not in all of sport enough took place to justify a weekly magazine devoted to the subject. It became clear in our first year that the editorial problem was a directly opposite one: how, in a finite space, to report responsibly, contemporaneously and in balance the almost infinite action of sport.
In the trade, SPORTS ILLUSTRATED is in the category of "selective" magazines—which indicates that its readership stands out from the mass in definable respects. In the case of the readership of SPORTS ILLUSTRATED these respects are activity, intellect, possession of worldly goods and a commitment to a way of life. But the word selective applies with equal appropriateness to SPORTS ILLUSTRATED editorially, because each week the volume of material available, indeed prepared, for publication exceeds that which SPORTS ILLUSTRATED can publish. So the problem of reporting sports responsibly and in balance is as selective and real as our readership. It is inevitably both these things each week—only some weeks it becomes even more so.
As a case in point, next week's issue is something of a classic. For in it, with almost the rareness of an eclipse, a quadrennial occurrence and an annual one of the first magnitude overlap. The Olympics end as the football season begins.
Next week's issue, therefore, will have the complete results of the Olympic Games, listing the gold, silver and bronze medal winners in every one of the 150 Olympic events. It will be, as well, the 1960 Football Issue, containing scouting reports on 144 major college teams in the five sections of the country—East, Southeast, Midwest, Southwest and West—with their schedules, stars, coaches, prospects and last year's records.
September 11, 1960
I hope you agree when you have finished reading the issue that the editors have done a good job in bringing to you, in their finite arena, the infinite variety of the goings-on.