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MEMO from the publisher

Oct. 17, 1960
Oct. 17, 1960

Table of Contents
Oct. 17, 1960

World Series
  • The World Series was a battle of contrasts—between the stilettolike skills of the singles-hitting Pittsburgh Pirates and the bludgeoning home-run power of the New York Yankees. The Pirates won their games deftly, delicately, with painful little slashes and stabs. The Yankees won theirs by knocking people unconscious with large clubs

Big Ten
Rangers
Shape Of '61
College Football
Pro Football
Acknowledgments
19th Hole: The Readers Take Over
Pat On The Back

MEMO from the publisher

The lettering by which a publication distinguishes its title is called a logotype. As many of you have doubtless observed on this week's cover, ours has changed its style. Describing a logotype is a little like trying to describe a spiral without using your hands. Let it suffice, therefore, that our new logo is a design by Art Director Richard Gangel which strikes our eyes as being a forward step in legibility and attractiveness and is an example of refinements we are continually trying to bring to the pages of SPORTS ILLUSTRATED.

This is an article from the Oct. 17, 1960 issue Original Layout

In the world of commerce the logotype is a trademark or symbolic device by which business institutions identify themselves in print and suggest such precious characteristics as quality, reliability and integrity.

They vary as much as the products and services they stand for. Those that form a border to this memo appear, with many others, in this issue, and we like to think they stand as an endorsement, a stamp of approval so to speak, of our own product.

THIRTY FIVE ILLUSTRATIONS