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Why Sears signed Ted Williams—as a playing manager

March 05, 1962
March 05, 1962

Table of Contents
March 5, 1962

Boating
Time Of Promise
Yesterday
Payin' Hobby
Bridge
Motor Sports
Bowling
Basketball
Part II: The Ways Of Life At The Country Club
19th Hole: The Readers Take Over
Departments

Why Sears signed Ted Williams—as a playing manager

As a Sears, Roebuck and Co. consultant, Ted Williams brings to his new job the same keen eye and straight talk that set him apart as a ballplayer. Read how he helps Sears field-test and improve its sports equipment—in order to give you more for your money.

Why did Sears sign Ted Williams? For one simple reason. To add a cold, professional viewpoint on the quality of every piece of Sears sports equipment before it gets into the Sears catalog or any one of the 740 Sears department stores.

This is an article from the March 5, 1962 issue Original Layout

Williams is a working consultant. He helps Sears select the sports items it sells. He personally field-tests them. And he suggests improvements in order to keep Sears a stride ahead in the sporting goods field.

He may recommend putting bigger, stronger wheels on a camp trailer. Lighter soles on a pair of hunting boots. Softer leather in the liner of a fielder's glove—to create the proper "feel." Making sure its products really work has always been a main concern of Sears. That's the reason behind the $50,000,000 Sears testing laboratory.

And that's the reason for signing Ted Williams. If the legendary Williams batting eye can't detect a flaw, Sears knows the item is absolutely first-rate.

Ted Williams' name on any sports equipment you buy at Sears is not just an empty endorsement.

It means that your judgment in choosing this product is backed by a man who would never lend his name to anything he wouldn't use himself.

PHOTOTed Williams' name is no longer in the box scores. But you'll find it on a wide range of sports items that are available only at Sears.