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The Most Expensive Sports Event in History

Jan. 27, 1964
Jan. 27, 1964

Table of Contents
Jan. 27, 1964

Yesterday/Boxing's Biggest Bargain
Deep Trouble
Down The Lane
Olympic Heroes
Track & Field
Exploring
  • Three scientific types set out with high resolve for a low Mexican canyon, only to have their esprit deflate amid 300 mousetraps, a dozen jars of Cheez Whiz and one strawberry moussemaker

19th Hole: The Readers Take Over

The Most Expensive Sports Event in History

When Sonny Liston and Cassius Clay meet at Miami Beach's Convention Center next month, their fight will be—per patron—the most expensive sports event of all time. Promoter William MacDonald, who says he must clear $800,000 merely to break even, has scaled his house of 15,744 seats (left) to return $1,206,720. That averages out to a numbing $76.65 a seat. Seats in the "Golden Circle" (what used to be called ringside) will sell for $250 to "Distinguished Sportsmen ON LY," or so a promotion pamphlet says. The cheapest tickets, at $20, entitle their holders to folding chairs just inside the door. See that fellow way over on the left looking through a telescope? He paid $50 for his seat in the "raised ringside arena" (what used to be called bleachers), and he is half the length of a football field away from the ring. Even so, maybe he is better off than those distinguished sportsmen. Should Liston do to Clay what he did twice to Floyd Patterson, each golden minute in the Golden Circle will cost $100.

This is an article from the Jan. 27, 1964 issue Original Layout

ILLUSTRATIONJIM FLORA

302 AT $20
632 AT $20
110 AT $50
1860 AT $50
PRESS
1008 AT $100
204 AT $150
168 AT $200
180 AT $250
PRESS
110 AT $50
632 AT $20
302 AT $20
768 AT $50
540 AT $100
504 AT $100
204 AT $150
168 AT $200
180 AT $250
PRESS
302 AT $20
632 AT $20
110 AT $50
1860 AT $50
PRESS
1008 AT $100
204 AT $150
168 AT $200
180 AT $250
PRESS
302 AT $20
632 AT $20
110 AT $50
768 AT $50
540 AT $100
504 AT $100
204 AT $150
168 AT $200
180 AT $250
PRESS
RING