Contents

February 03, 1964

10 They Must Stay Mad to Win
The Chicago Black Hawks forged ahead with the roughest play in hockey but now others are getting tough

16 The 28-million-dollar Deal
CBS Vice-President Bill MacPhail carried the mail: an envelope containing the winning bid for NFL games

18 Let's Not Spoil Their Sport
Andrea Mead Lawrence, the most famous U.S. ski racer, warns against win-at-any-cost tactics

22 The Man Who Changed Football
Fritz Crisler, inventor of two-platoon football, looks back and ahead at the game he has influenced deeply

28 A Race Can Be a Cruise
With the right boat and the right weather, a sailor can get there first—and comfortably as well

40 Here Comes Cholly Bop-de-bop-bop
Free and easy Charley Eckman is not only the most colorful official in basketball—he is also the best

48 Paddy's Wagon Beats Them All
Ireland's Paddy Hopkirk drove his little Mini Cooper from Minsk to Monte Carlo to win Fit rope's top rally

52 Steps to the Stars
John Day, 54, owner of a cheetah, ranch, bad back and ulcer, did not make the Olympics, but he'll try again

The departments

7 Scorecard
46 People
48 Motor Sports
51 Golf
59 Basketball's Week
61 For the Record
62 19th Hole

Acknowledgments on page 61

Cover photograph by Robert Huntzinger

PHOTO10 PHOTO18 PHOTO22 ILLUSTRATION28 PHOTO40 PHOTO48 PHOTO52

Next week

The Winter Olympics begin, and from Innsbruck a SPORTS ILLUSTRATED team of writers and photographers reports on the color and drama of the famed quadrennial event.

The best-looking dogs and a good-looking girl will make a formidable combination at the Westminster when three-time winner Anne Hone Rogers struts her poodles.

Awesome Sonny Liston seems unbeatable. Is he really? Four fighters who stood up to him and think he is not tell Morton Sharnik how Sonny can be dealt with—and beaten.

HOLE YARDS PAR R1 R2 R3 R4
OUT
HOLE YARDS PAR R1 R2 R3 R4
IN
Eagle (-2)
Birdie (-1)
Bogey (+1)
Double Bogey (+2)