BASEBALL—Soft-spoken JOHNNY KEANE signed a one-year contract with the New York Yankees to become the team's third manager in as many years. His successor as manager of the World Champion St. Louis Cardinals is RED SCHOENDIENST, 41, who has been with the club for 18 of his 23 years in baseball—the last four as a Cardinal coach. Schoendienst played second base for the Cardinals from 1945 to 1956, helping the team to the 1946 pennant and the Series victory. He also spent four seasons with Milwaukee (1957-1960) and led the Braves to consecutive pennants—in 1957 and 1958. Practically unnoticed, BRANCH RICKEY, 82, the Cardinals' special consultant, resigned without explanation.

BASKETBALL—BOSTON opened the season with four straight wins and perched, as usual, at the top of the Eastern Division. Sam Jones, whose field goal with 36 seconds remaining gained a 104-102 victory over the Pistons, led the Celtics in scoring in successive wins over the Bullets. After losing its first game, second-place CINCINNATI took three in a row while NEW YORK (1-2) and PHILADELPHIA (1-3) were still waiting to get started. In the Western Division, ST. LOUIS won two straight, and Jerry West averaged 29 points a game as LOS ANGELES won three and lost one. Third-place BALTIMORE (2-3) and fourth-place DETROIT (2-4) each lost twice to the Celtics, while last year's Western Division Champion SAN FRANCISCO, helpless without Wilt Chamberlain (he was sidelined with an inflammation of the pancreas), started off with a four-game losing streak.

DOG RACING—Fred Trevillion's 2-year-old fawn CANADIAN HI THERE ($26.60) sped to a one-length victory in the $29,000 American Derby at the Taunton, Mass. track.

FOOTBALL—NFL: BALTIMORE rolled over Detroit 34-0 for its sixth straight victory and increased its Western Division lead to 1½ games. Johnny Unitas passed for two TDs, and the Colts gained 133 yards on the ground against the league-leading Lion defense (it allowed an average of 87 yards a game before meeting Baltimore). LOS ANGELES surged from behind in the last half to defeat Green Bay 27-17 and tied the Lions for second place. Despite a wrong-way run by Viking Defensive End Jim Marshall, who galloped 60 yards with a recovered fumble into his own end zone for a 49er safety, MINNESOTA edged San Francisco 27-22 by scoring twice in the final period. WASHINGTON beat Chicago 27-20, as Sonny Jurgensen passed for four TDs and the Redskin defense held the Bears to 16 yards on the ground (a net of minus two in the first half). CLEVELAND crushed New York 42-20 and gained a one-game Eastern Division lead when St. Louis was upset 31-13 by DALLAS. In the Cowboys' second win of the season Amos Marsh raced for two TDs, and Don Meredith completed 12 of 19 passes for 192 yards. PHILADELPHIA overpowered Pittsburgh 34-10, as ex-Steeler Red Mack covered 104 yards with three Norm Snead passes—one of them for a touchdown—and Irv Cross sprinted 94 yards to score with an intercepted pass.

AFL: Eastern Division leader BUFFALO came from behind to defeat New York 34-24 and extended its winning streak to seven games. Second-place BOSTON overpowered Kansas City 24-7, as Jimmy Colclough caught two Babe Parilli passes and set up the final touchdown with a 46-yard catch in the last quarter. SAN DIEGO edged Houston 20-17 and gained a two-game lead in the West, as John Hadl completed 19 passes for 226 yards and one TD. Led by Cotton Davidson, who passed for 417 yards and five touchdowns, OAKLAND overwhelmed Denver 40-7 for its first victory of the season. Billy Cannon and Art Powell each caught two TD throws from Davidson, who completed 22 of 34 attempts.

GOLF—"I just made myself be aggressive and go for the shots," said South African COBIE LEGRANGE, 22, after he birdied the final two holes to take the Wills Masters tournament in Melbourne, Australia with a 15-under-par 277 for 72 holes. Jack Nicklaus and Australia's Bruce Devlin shared second place at 280, and Arnold Palmer finished two more strokes back in a tie for fourth with Kel Nagle of Australia.

Defending Champion JAMES H. McALVIN, 63, of Lake Forest, Ill., became the first golfer in 13 years to win two consecutive North and South Senior titles when he beat Wolcott Brown of Sea Girt, N.J. 2 and 1 in the 18-hole final at Pinehurst, N.C.

HANDBALL—New Yorkers JOE DANILCZYK and DAVID NORVID upset Defending Champions Oscar and Ruby Obert 21-20, 15-5 (the second game was called when Oscar was injured) to win the USHA National One-wall Doubles Championship in Brooklyn.

HARNESS RACING—Driven by Del Insko, 6-year-old HENRY T. ADIOS ($16.40) paced a mile in 1:57—the fastest of his career—to win the $15,000 Stepping Stone Pace on Hollywood Park's one-mile track at Inglewood, Calif.

HOCKEY—Four teams shared the league lead with seven points apiece, as TORONTO and MONTREAL each played two ties, high-scoring CHICAGO won once, and tied once and DETROIT, led by Goalie Roger Crozier, moved up with two victories and a tie. Crozier, at 22 the youngest goalie in the NHL, had two shutouts and just missed three straight. After the first, 1-0 over the Rangers, he held the Canadiens scoreless, 1-0, until the last five minutes of the game. Then John Ferguson whipped the puck past him, and Crozier's streak was broken. The next night he got his second shutout, 4-0 over the Bruins. Fifth-place NEW YORK wrapped two losses around a 1-1 tie with the Maple Leafs, and winless BOSTON relieved four losses in a row by tying the Leafs before starting another losing streak.

HORSE RACING—Barclay Stable's Irish-bred TURBO JET II ($20.30), under Howard Grant, finished three-quarters of a length ahead of favored Gun Bow to win the $111,800 Man o' War Stakes on grass at Aqueduct.

Ray Broussard rode GOING ABROAD ($4.20), a 4-year-old California-bred owned by Ed and Harry Seltzer, to a 2½-length victory over Intercepted in the $126,100 Hawthorne Gold Cup at Hawthorne Race Course, Ill.

Theodora A. Randolph's BON NOUVEL ($3.40), Pat Smithwick in the saddle, romped to a 20-length triumph over Amber Diver in the $28,150 Grand National Steeplechase at Aqueduct.

Jockey WILLIE SHOEMAKER rode to his 5,000th career victory aboard SLAPSTICK ($14.50) in a maiden race for 2-year-olds at Aqueduct. Shoemaker is second in alltime wins to the still-active Johnny Longden, who has 5,889.

HORSE SHOW—Led by JIM DAY, an 18-year-old University of Toronto student who guided his horse Comet to his third blue ribbon in the show's final event—the $1,000 International Jumping Stake—CANADA edged the U.S. 82-80 for the unofficial team title at the Pennsylvania National in Harrisburg. Day defeated Neal Shapiro of Glen Head, N.Y. 52-40, to become the youngest rider ever to win the individual title in the show's 19 years.

Miss Jolie Richardson's MY-MY, a 7-year-old mare ridden by Frank Bradshaw, won the $5,000 five-gaited championship stake at the American Royal show in Kansas City, Mo. The $2,500 prize in the three-gaited class went to another mare, 3-year-old A LOVELY SENSATION, owned by the Dodge Stables and ridden by Earl Teater.

MOTOR SPORTS—DAN GURNEY drove a Brabham to victory in the Grand Prix of Mexico, but the second-place finish by JOHN SURTEES in a Ferrari enabled him to beat Graham Hill by one point for the 1964 World Drivers' Championship (page 60).

A.J. Foyt sped across the finish line of the Golden State 100 at Sacramento nine seconds ahead of Bobby Marshman for his 10th USAC national championship-race victory of the season.

TENNIS—Top-seeded C. ALPHONSO SMITH, of Alexandria, Va. overpowered second-ranked Jack Staton, of St. Petersburg, Fla. 6-3, 6-4 for the singles title in the U.S. Seniors' 55 Clay Court Championships in Knoxville, Tenn.

MILEPOSTS—DIED: FRANCIS J. (Happy) FELTON JR., 56, who conducted the popular Knothole Gang TV show before Brooklyn Dodger home games at Ebbets Field from 1950 through 1958, in a New York City hospital.

RETIRING: JOE LAPCHICK, 64, head coach at St. John's, at the close of the current college basketball season, because he will reach the compulsory retirement age of 65 next April.

SOLD: The NBA Baltimore Bullets for more than $1 million by a 15-man syndicate headed by Chicago Insurance Executive Dave Trager, to three Washington businessmen: Attorney Earl Foreman (who also owns 49% of the NFL Philadelphia Eagles), plus Real Estate Executives Abe Pollin and Arnold Heft. The sale is subject to approval of the NBA board of governors.