Seven years ago Lilly Pulitzer, the enterprising daughter of Mrs. Ogden Phipps, opened an orange-juice stand in Palm Beach, Fla. using the oranges from her husband Peter's citrus groves. In order to work in comfort, Lilly designed some colorful cotton shifts for herself. To her surprise, she found that her customers were as interested in buying her shifts as they were in buying her orange juice. Soon she was producing informal dresses for women (called Lillys) and for little girls (Minnies). Recently Lilly started designing men's sportswear for a few of her Palm Beach friends, some of whom appear on these pages. Lilly's collection of Men's Stuff reflects the easy, comfortable life of the resort. Pulitzer Jeans (readily identified by the label on the hip pocket), slacks and sport coats are made in the bright printed cotton fabric for which she has become famous. Shirts—in solid colors, patterns and stripes—are styled after the Cuban guayabera and should be worn without a jacket. In white, the shirt can be altered from the play circuit (left) to the party circuit (page 59) simply by adding a black tie. The complete collection of clothes is available this month at Lord & Taylor, as well as at Lilly Pulitzer's 14 stores across the country.
This is an article from the March 11, 1968 issue
Resorters model Pulitzer cottons at home of Mrs. Albert Bostwick. Claire and Garrick Stephenson play Takraw (left) and later join Donald Leas at a portable crap table.
Upon landing at Palm Beach airport in Peter Pulitzer's twin-engine Beechcraft, Phil Brady (on wing) and Bob Leidy unload clubs. Both golfers are wearing Pulitzer Jeans.
Bob Leidy (right) wears a striped guayabera opened at the neck. Donald Leas (below, with Sunny Bippus in a long Lilly) is casually formal in white guayabera and black tie.