Once upon a time,way back in the '60s, most swimwear was designed to mold a girl into an ideal,if not very comfortable, all-American image. Sleek and pretty on the outside,many swimsuits were full of bindings, inner construction and deceivers inside.But no more. With the start of the '70s, gone are complicated straps, molds anddarts—and designers have rallied to a youthful demand for reality: What thiscountry needs is something that is easy, free and natural.
And how they haverallied. Swim styles start the new decade with a look and spirit keyed to theathletic and young. Tank tops (remember tank tops?) are unabashedly borrowedfrom the boys' basketball court—but in the new application there isunmistakably a girl inside. The happy bonus of the new style is that it can bematched or unmatched for endless variety, such as the combination worn byCheryl Tiegs on the page opposite, who chose a top from Betsey Johnson andbikini pants from Kahala. And other active fashions reflect the needs of anation with more time to play. Top designers have reached into the worlds ofsport, coming up with jackets that look great wet or dry, pants that fit likeLevi's, lightweight leathers that crinkle perfectly and new fabrics thatmove.
Whatever becameof the bare look of a year or so ago? Look again. Swimsuits are more covered upthan they have been in many seasons, yet they introduce a new era of stylingsemantics: girls can be as feminine, perhaps more feminine, than ever before.Starting with the cover of this issue—showing Cheryl in an Oscar de La Rentalong-sleeved nylon tank suit—the look passes the test of an active Hawaiianvacation and proves that girls still resemble girls, but this year they canswim and play with ease and certainly have more fun.
January 12, 1970
HOW TO GETTHERE...
With eight majorairlines bidding for your business, getting to Hawaii presents no problems.Round-trip fares range from $123.90 out of Los Angeles to $428.81 from NewYork, and United Air Lines recently inaugurated a daily nonstop from NewYork—although it is a tedious 11-hour flight. United and the others also offera package that includes island-hopping for $5 a trip with Hawaiian or AlohaAirways. To beat the Honolulu crush, you may fly directly to Hilo on the islandof Hawaii. From Hilo it is a pleasant drive around the island to Kona, or youmay fly to Kailua-Kona via Aloha or Hawaiian Airways. There are a number ofoptions for travelers but the most entertaining one is the tiny Royal HawaiianAir Service, which flies directly to the Kona Village airstrip or Hana-Mauiairstrip, near the ranch. The chief pilot, Darwin Hammersley, spins delightfulstories about Hawaiian history and points out spots of interest along the way.At Kona Village, rates range from $55 to $75 a day, double occupancy—includingall meals. Boats, sailboats and snorkeling equipment are all free at thevillage, and deep sea fishing charters to the Kona coast are available for $125a day through skipper Jim Robinson. Hunting tours to Hualalai Mountain andother spots can be arranged through Hawaii Trails at the village; $15 for thelicense, $125 a day for the trip, success practically guaranteed. At HanaRanch, rates range from $65 a day to $85 a day, double occupancy, Americanplan—with the barefoot golf course free and horseback riding to the WaiokaPools available at a slight extra cost.
...WHAT TO TAKETHERE
For the 1970Hawaiian (or any) vacation look: the suit on the cover is by Oscar de La Rentafor Fantasy Swimwear, made of nylon Helanca and costs $36 at Bonwit Teller, NewYork, and Hutzler's, Baltimore. On page 35 Cheryl wears a cotton jersey tanktop by Betsey Johnson; $15 at Betsey, Bunky and Nini, New York. HerHawaiian-printed bikini pants are by Kahala. The set, bikini pants and matchingtop, is $19 at B. Altman, New York, and Carol and Mary, Honolulu. On thefollowing page catamaran sailor Hobie Alter wears trunks made of tear-proofnylon by Laguna; $8 at J.L. Hudson, Detroit. Cheryl's black wet-look nylon ciréjacket has a diagonal zippered closing. It is by Oscar de La Renta for Fantasyand is $32 at B. Altman. The Hobie Cat 14 costs $1,195 at Coast Catamaran,Miami and San Juan Capistrano, Calif. On the same page diver Ann Peterson wearsa red panné velvet tank suit by Vicki Cooper for Ulla; $32 at Bloomingdale's,New York. Opposite: horsewomen Kathy Loghry and Ann wear cotton jersey muscleshirts and matching pants by Betsey Johnson. The shirts are $20 and pants $24at Betsey, Bunky and Nini. On the next page Paula Warner wears a spare-ribbedcotton knit tank top and stretch terry bikini pants by Erika Elias for HangTen. The shirt is $6, pants $13 at Lord & Taylor, New York. On the facingpage Kay Hughes wears a V-neck, black-bordered tank suit made of stretch nylon.It comes with a jacket and is by Bill Blass; $75 at Lord & Taylor andShillito's, Cincinnati. On the following page Paula is wearing awater-repellent capeskin parka and black short-shorts, by Bonnie Cashin forPhilip Sills. They are $140 at Saks Fifth Avenue, New York. On the same pagehunting guide Eugene Ramos wears a windbreaker which rolls into a belt.Designed by Mighty-Mac, it is $30 at Abercrombie & Fitch, New York. Facing:Ann Peterson's heather and white tank suit is 75% Arnel and 25% nylon, designedby Bill Blass; $35 at Bonwit Teller and Shillito's. On the page at left Ann'sstriped two-piece knitted suit features a bra top cut like a boy's shirt inback. It is made of Acrilan by Marsha Fox for Alvin Duskin and costs $42 atLord & Taylor. Her paipo, or mini-surfboard, is by Rick Newcombe; $59 atCon Surfboards, Santa Monica, Calif.