16 Mellow Wine in a New Bottle
After a year in which everything turned sour, Jerry Lucas is again savoring the sweet taste of success
20 Two Worlds Against Them
The Chicago black Hawks, who anticipated an early championship, are fighting East and West to gain it
22 Amateur Week at the Heritage
Two youngsters show little regard for their golfing betters and threaten an upset—until an old Master conies on
24 How the West Was Tied
The 49ers thought they had it won, but the Rams came from behind to beat them and share the division lead
30 Buddy Is Everybody's Buddy
He sells adventure to anybody who will buy: swimmers, skiers and—you want to go ballooning, old buddy?
38 Hot Pace in a Big Mini-Race
The drive is on for a $150 million market in toy cars with a whole world of kids hanging on every turn
82 The Making of a Quarterback 1970
With a little coaching from the White House, Buffalo's Jack Kemp turned out to be a pro at the polls
64 College Football
99 For the Record
100 19th Hole
Cover photograph by Neil Leifer
Credits on page 99
Horns and Hogs hook up in football's annual zoological zealotry between Texas (No. 1) and Arkansas (No. 4). Dan Jenkins and the color camera report the uncivil war
Ali Vs. Bonavena may be somewhat different from Ali vs. Quarry. Oscar has never been knocked out, rarely put down—and he has twice felled the mighty Frazier.
Notre Dame still plays football as of yore, but Jerry Kirshenbaum's closeup of life on the South Bend campus finds it anything but oblivious to the winds of change.