12 The 10th Man Cometh
The American League's designated hitter rule has caused an uproar—and launched a deepthink boom

16 Oh, the Knicks Have the Knack
All season long New York has won the close ones, but none counted more than the pair it took from Boston

20 You Better Believe It
Joe Frazier predicted George Foreman's defeat. Instead, it was Frazier's fortunes that went down—repeatedly

34 They Shoot Horses, Don't They?
And the effect is just as racy when the photo-finish principle is applied to people, this time on skis

40 Waist Deep in the Big Muddy
...and the damn fools just drive on. Florida crackers run amuck in swamp buggies worth thousands

65 Oryx from Unicorns Grow
The Arabian oryx was virtually a fabled creature until an international rescue team got to work

72 Who Are These Guys?
They are UCLA's not-so-faceless Bruins. Behind college basketball's grandest record are some fun-loving humans

The departments

6 Scorecard
50 People
53 College Basketball
59 Hockey
65 Nature
70 Bridge
82 For the Record
85 19th Hole

Credits on page 82

Cover photograph by Sheedy & Long


Next week

Up and up goes Steve Smith, pole vaulting's newest—and maybe loudest—star. He tops the field at Toronto's Maple Leaf Games, fast becoming indoor track's best show.

Good knight spells bad days for the rest of the Big Ten, where Bobby Knight has his Indiana hoopsters embedded in first place. A report on the team and its fiery coach.

Hottest spot on a hockey rink is on the goalie's doorstep. The color camera samples the action, and Pittsburgh's Jim Rutherford tells why he'd rather be a forward.