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CONTENTS

July 17, 1978
July 17, 1978

Table of Contents
July 17, 1978

Wimbledon
U.S.-U.S.S.R.
Money

CONTENTS

Wimbledon's Royal Couple 12

This is an article from the July 17, 1978 issue

He had a close shave in his first match, but after that Bjorn Borg honed his game and lathered Jimmy Connors in the final
by Curry Kirkpatrick

Martina Navratilova held up under pressure this time; she upset usually unflappable Chris Evert with a stunning rally
by Walter Bingham

Will Red and Brown Harmonize? 18
The Celtics changed hands in a franchise swap, but it remains to be seen if the new owner and the old GM can avoid clashing
by Ron Reid

Higher, but Not Mightier 20
Soviet high-jumper Vladimir Yashchenko beat Franklin Jacobs, but the U.S. savored a rare team victory over the U.S.S.R.
by Joe Marshall

SPECIAL REPORT
Money in Sports 28
Are all those O.J.s and Dr. Js overpaid? Are the team owners headed for the poorhouse or the countinghouse? Is the fan being ripped off? The first of a three-part series probes the charges and countercharges in the great debate over whether the current emphasis on big bucks is spoiling sports
by Ray Kennedy and Nancy Williamson

The Departments

Scorecard 7
Baseball 90
For the Record 93
19th Hole 94

Credits on page 93

Cover photograph by Raeanne Rubenstein

Next Week

The Royal And Ancient at St. Andrews, where Scotsmen first teed up 500-odd years ago, again hosts the British Open. In 1970, the last time the tournament was played there, Jack Nicklaus won. Jack is back, as is Dan Jenkins to report.

The Royal And Ancient Forego, the 8-year-old who was Horse of the Year three times, has been retired $38,940 shy of racing's money-winning record because of sore legs. Bill Nack celebrates the indomitable gelding's illustrious career.