They make up the largest single contingent at Lake Placid, 800 men and women in pale blue, logo-festooned parkas. That's six times the size of the entire U.S. Olympic team—coaches, captains and all—and more than half the number of all the athletes from all the other 36 participating nations.

This wired-up, wisecracking bunch is from the American Broadcasting Company. In one sense, it will be the most important contingent at the Olympics—with the exception of the 1,470 athletes themselves—because it is through ABC's eyes that the world will see the Games.

Lake Placid's capacity for handling live spectators is sharply limited. The village has but one main street, with one traffic light, and is remote from big population centers. The local Olympic Committee says some 50,000 spectators will come to the Games as day-trippers, arriving each morning and departing each night. New York's Department of Conservation has set a limit of 51,000 visitors a day.

The global viewing audience ABC expects to reach, by means of its own direct telecasts and feeds to foreign networks, numbers 900 million, give or take a few mil. Because ABC has covered seven of the last nine Olympics, missing only the Summer Games of 1964 and the Winter Games of '72, improving its technical and esthetic expertise at each, the Lake Placid assignment seems to be in good hands.

No one would agree more than the people of ABC. They make up a confident—not to say cocky—crowd, certain of their professionalism and proud of their self-awarded label "The Olympic Network." There is an understandable swagger in their manner, and no single individual better exemplifies the ABC panache than Marvin Bader, a tall and wry ex-Clevelander whose varied career has included stints as a bowling alley pinsetter and military policeman on the top-secret Manhattan Project before his start in TV as a cameraman. He now has the title of Director of Special Projects. Proclaims Bader, "We are the best. No one else is close in television sports." And if that's true, then Bader himself deserves as much credit—at least for Olympic coverage—as anyone at the network. "I'm probably the only guy in the world who does nothing but the Olympic Games for a living," he says. "I am specifically hired and paid to work on the Olympic Games—and if I had my choice I wouldn't do anything else."

True, the 108 cameramen are indispensable. As are the dozens of staffers who worked for months on Whiteface Mountain and other venues to design and construct the apparatus that will send telecasts of the Games worldwide, to say nothing of an unprecedented 51½ hours of U.S. programming, most of it in prime time. Still, none has made quite the all-out commitment to the Games that Bader has.

For the past three years, Bader has been a part-time resident of Lake Placid. He affects dark glasses, a cowboy hat, boots and jeans; thus he resembles a network executive about as closely as Gabby Hayes. This is no accident. What Bader has achieved is a casual persona that keeps him from looking to the North Country boys like a high-pressure high-roller from Manhattan. "I want them to feel at home with me," he says. "I want them to have confidence in me."

And they do. Bader drinks with construction workers and bulldozer operators in the local bars, the sleazier the better, and when he strides down Main Street, he might well be running for mayor. He eats in Ruth's Diner, shops at the Pot Luck Grocery, and has moved all over town to each of the 13 motels ABC will use to house its horde.

Easygoing he may seem; moneyman and efficiency expert is what he is. It was Bader who in 1975 made the cost estimates that enabled ABC to make its successful $15.5 million bid for the rights to televise the Lake Placid Games; it is Bader who oversees the network's $40 million Lake Placid budget; it is Bader who will immerse himself in the details of every logistical and dollar problem that arises during the two weeks plus that the ABC troops are in town. Bader oversees everything from the helicopters that will move the 500-pound TV cameras from location to location on Whiteface to the repair of TV cable laid through the Adirondack woods that might be chewed up by wild animals. Perhaps one of his most important charges is to be certain that everyone in his army is comfortable. "That's the key to a great Olympic production," says Bader. "Comfort! Every man—from Jim McKay and Roone Arledge to the lowliest gofer—has to be warm on his job, at home in his room, able to eat what he wants when he wants it, able to get a drink, to relax when he needs to."

But if off-hours comfort is one element, putting the show together is quite another. As part of its deal, ABC agreed to use its 100-odd cameras, 15 mobile units and Star Trek broadcast control center to furnish foreign networks and broadcasters with a constant live feed of every venue, event and contestant. Bader won't pinpoint how much extra the international feed is going to cost. "All I'll say is that it's money we volunteered to spend," he says. "It was actually the Lake Placid Committee's obligation to furnish facilities for the world feed, but they didn't have the money, so Arledge offered to do it."

ABC will spot 25 cameras on the Alpine runs at Whiteface, providing top-to-bottom coverage. Some 50 miles of cable has been planted underground across the mountain to hook up the cameras to the control center. Another 12 cameras will be located along the miles of cross-country ski racing trails; 12 more will focus on the 70-and 90-meter jumps on the outskirts of the village, and another nine are in position to cover speed skating. Inside the new arena, 10 more cameras will cover hockey and figure skating.

For the past couple of weeks the cold at Lake Placid has been paralyzing, averaging 14 below zero by day. At these temperatures, television equipment tends to seize up. Some of the new-generation cameras have their own built-in electric heating units; older models have external heating units. In both cases, the heaters are kept on overnight, and when temperatures sink into the minus-40s on White-face, the cameras are also wrapped in electric blankets, and then swaddled snugly in huge, fitted rubberized covers. Because of their lumpy gray look, those are known as elephant skins.

The long, low building that makes up ABC's TV center will become the property of New York State when the Games are over. And, like a similar setup used by ABC at the Innsbruck Olympics, the place will be transformed into a road-maintenance garage. At present, the interior is a maze of corridors and rooms, a kind of honeycomb of television activity filled with everything from offices to tape-editing cubicles to snack bars. Once the Games are gone, the whole interior will be dismantled like a great Lego set and hauled away.

For Bader, so far, the Lake Placid Games have been the easiest in one sense ("There's no language barrier"), the toughest in another ("Whiteface Mountain is the coldest, meanest, steepest, least accessible location of any Olympic venue I've ever dealt with").

As the moment for the first telecast from Lake Placid draws closer, Bader becomes ever more euphoric. "I love those weeks of high tension during the telecasts," he exults. "I'm an excitement addict. We're so good, so professional that it's going to be tough to top ourselves. But we'll try—and I love the challenge. I'm high the whole time the Games are on." And after they're over? He shakes his head and says, "The worst part, the very biggest downer of them all, comes when we hit the station break at the end of the Games. The sign-off. The next day, maybe even the next hour, we start tearing it all down. God, I hate that last station break."



The night before the balloons go up in Lake Placid's opening ceremonies, ABC will air a 90-minute preview of the Olympics. That's Feb. 12, 9:30 p.m. When actual coverage starts—an unprecedented 51½ hours are scheduled—the network will make on-the-spot decisions as to which events will get what emphasis. Here's the complete lineup. All times are EDT.


Wednesday, Feb. 13

2:00-4:00 p.m.
9:00-11:00 p.m.

Opening Ceremonies—LiveMen's Downhill Training
Men's, Women's Luge

Thursday, Feb. 14

8:30-11:00 p.m.
11:30-11:45 p.m. Summary

Men's Downhill

Hockey: U.S. vs. Czechoslovakia—LiveWomen's 1,500-Meter Speed Skating
Men's 30-Kilometer Cross-Country
Men's, Women's Luge

Friday, Feb. 15

8:00-11:00 p.m.
11:30 p.m.-midnight. Summary

Men's, Women's 500-Meter Speed Skating

Figure Skating: Ice Dancing and Pairs Short Program—LiveBobsled: Two-Man, First and Second Run
Women's 5-Kilometer Cross-Country
Men's, Women's Luge

Saturday, Feb. 16

1:00-3:30 p.m.
9:00-11:00 p.m.
11:30-11:45 p.m. Summary

Women's Downhill Training

Hockey: U.S. vs. Norway—LiveMen's 5,000-Meter Speed Skating
Bobsled: Two-Man, Third and Fourth Run
Biathlon: 20-Kilometer Individual
Men's, Women's Luge Finals

Sunday, Feb. 17

1:00-3:30 p.m.
7:00-11:00 p.m.
11:30-11:45 p.m. Summary

Figure Skating: Ice Dancing and Pairs Finals—LiveSki Jumping: 70-Meter Hill
Women's Downhill
Women's 1,000-Meter Speed Skating
Men's 15-Kilometer Cross-Country

Monday, Feb. 18

9:00-11:00 p.m.
11:30-11:45 p.m. Summary

Men's Giant Slalom, First Run

Hockey: U.S. vs. Rumania—LiveSki Jumping: 70-Meter Combined
Figure Skating: Men's Compulsories
Women's 10-Kilometer Cross-Country

Tuesday, Feb. 19

8:00-11:00 p.m.
11:30-11:45 p.m. Summary

Figure Skating: Men's Short Program, Ice Dancing
Men's Giant Slalom, Second Run
Men's 1,000-Meter Speed Skating
Men's 10-Kilometer Combined Cross-Country
Biathlon: Men's 15-Kilometer Combined
Men's Luge Finals, Doubles

Wednesday, Feb. 20

9:00-11:00 p.m.
11:30-11:45 p.m. Summary

Hockey: U.S. vs. West Germany—LiveWomen's Giant Slalom, First Run
Figure Skating: Women's Compulsories
Women's 3,000-Meter Speed Skating
Men's 4 x 10 Cross-Country Relay

Thursday, Feb. 21

8:00-11:00 p.m.
11:30-11:45 p.m. Summary

Figure Skating: Women's Short Program, Men's Finals
Women's Giant Slalom, Second Run
Men's 1,500-Meter Speed Skating
Women's 4 x 5-Kilometer Cross-Country Relay

Friday, Feb. 22

9:00-11:00 p.m.
11:30-midnight. Summary

Men's Slalom
Hockey: Final-Round Games
Biathlon: 4 x 7.5-Kilometer Relay

Saturday, Feb. 23

12:30-3:30 p.m.
8:00-11:00 p.m.
11:30-11:45 p.m. Summary

Figure Skating: Women's Finals—Live

Ski Jumping: 90-Meter Hill—LiveWomen's Slalom
Men's 10,000-Meter Speed Skating
Men's 50-Kilometer Cross-Country
Bobsled: Four-Man, First and Second Runs

Sunday, Feb. 24

11:00 a.m.-1:30 p.m.
2:30-5:00 p.m.
7:00-10:30 p.m.

Figure Skating Exhibitions by Medalists
Hockey: Medal Games
Bobsled: Four-Man, Third and Fourth Runs
Closing Ceremonies

Eagle (-2)
Birdie (-1)
Bogey (+1)
Double Bogey (+2)