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BACKSPIN ANOTHER TAKE ON THE HEADLINES

Feb. 03, 1997
Feb. 03, 1997

Table of Contents
Feb. 3, 1997

Catching Up With...
Faces In The Crowd

BACKSPIN ANOTHER TAKE ON THE HEADLINES

ELS WINS JOHNNIE WALKER

This is an article from the Feb. 3, 1997 issue Original Layout

Next stop: The Heineken Classic. And for those left standing,
that will conclude the libation leg of the European tour.

MICKELSON SIGNS WITH IBM

Big Blue needs a pro peddler? Nah--lefthanded CEO is tired of
taking lessons from righthanded club pros.

PGA SHOW HELD IN ORLANDO

Titanium-tungsten irons, cobalt putters, uranium ball markers.
And in your welcome packet, a copy of the periodic table of the
elements.

TAYLOR MADE EXCITED ABOUT NEW BALL DESIGN

We still prefer round, but that's just us.

THE GOLF CHANNEL UP TO 7 MILLION SUBSCRIBERS

Those lucky stiffs! They get to watch the Czech Open while the
rest of us suffer.

USGA TO TEST MODIFIED PAR-BASED EQUITABLE STROKE CONTROL PROCEDURE

Ever get the feeling they've got a lot of pointy heads in Far
Hills?

CALLAWAY DEBUTS BIGGEST BIG BERTHA

Of course we'll buy one. We may miss a mortgage payment or two

COLOR PHOTO: KRETCHMAR-IMAGE BANK [Mug of beer]