Don King and Pat Boone have precious little in common, except
that they both served as would-be benefactors of Willy T. Ribbs.
King put him in a car for the Indianapolis 500 in 1985, but it
shook so badly during practice that Ribbs got out and refused to
get back in. Boone tried unsuccessfully to line up an IRL sponsor
for him in 1997. Ribbs has attracted a variety of other patrons
as well in his more than two decades of racing. Bill Cosby backed
him in the early '90s. A group of seventh- and eighth-graders at
St. Andrew the Apostle in Indianapolis sent him a check for 20
bucks in 1991, a few days before McDonald's wrote him a
substantially larger check that allowed him to run in the Indy
500. After the last contribution a grateful Ribbs took to calling
himself Willy T. McRibbs.
A disparate group though they are, Ribbs's backers all failed to
provide him with one thing: a chance to win. "What a driver wants
is a great team and a great sponsor," says Ribbs. Ever since he
graduated from high school in San Jose in 1977, Ribbs has looked
for that dream ride. He has made his share of headlines, largely
for being the first African-American to race in the Indy 500, in
'91. However, his engine blew up six laps into that race, and
after finishing 21st at the Brickyard in '93, Ribbs spent the
better part of the '90s raising his two kids, Sasha, now 14, and
Theo, nine, as a single parent in San Jose. He drove the
occasional Trans Am, IRL and CART race and placed hundreds of
phone calls, trying to persuade potential sponsors to give him a
shot, all to no avail.
Then last year the deal he was looking for found him. As part of
a diversity program, Dodge decided to sponsor a team in the
Craftsman Truck Series in 2001 and asked Ribbs to drive. Dodge is
the sort of deep-pockets sponsor Ribbs has long awaited; Bobby
Hamilton is the racing-savvy owner. "It's great to work with an
owner who is a driver," says Ribbs, who is 25th in points after
four races. "And Bobby's a lot of fun. You can go out and party
Ribbs has always been something of a free spirit, and that has
sometimes gotten him in trouble. He lost a potential Winston Cup
ride in 1978 after he was hauled in for taking a late-night drive
the wrong way on a one-way street in Charlotte and resisting
arrest. (His seat was given to an unknown short-track driver
named Dale Earnhardt.) He also has never been afraid to speak his
mind, once comparing NASCAR to baseball before Jackie Robinson.
"I don't regret anything I've done or said," says Ribbs, but now
that he is 43 he is noticeably less outspoken.
April 29, 2001
These days Ribbs can usually be found under a ten-gallon hat, but
he doesn't wear it to prove that the first black driver with a
full-time NASCAR series ride has stock-car cred. He's been
wearing one since high school, when he raised show hogs and
steers on his grandfather's ranch in San Jose and was a member of
the Future Farmers of America. In fact, says Ribbs, the whole
issue of his skin color "means nothing. All that matters is going
fast and running at the front and winning."
Ribbs isn't at all sure that his driving in NASCAR will attract
African-American kids to the sport. "When you're a kid you don't
think about that," he says. "I never met a basketball player who
played because he was African-American. You do it because it's
what you love to do."