Indoor Adventure Snowboarders find a new audience in cyberspace

March 17, 2003
March 17, 2003

Table of Contents
March 17, 2003

Inside Soccer

Indoor Adventure Snowboarders find a new audience in cyberspace

Katie Casey is a fanatical snowboarder who stopped competing in
boardercross races because she suffered intense jitters at the
start line. Then she heard about, a sort of
cyber--American Idol to which snowboarders submit home-shot
footage of their best tricks. "It eliminates the stress of
competitions," says Casey, a 30-year-old from North Yarmouth,

This is an article from the March 17, 2003 issue

Hidden away on remote halfpipes all over North America, cofounder Rory Strunk believes, are talented Ross
Powerses--in-waiting who either don't have access to competitions
or, like Casey, just don't like them. Strunk's alternative: For
$25 riders can submit their sickest clips, which are voted on by
visitors to the site. Come Aug. 15 the top 25 vote-getters in
four disciplines advance to the finals, in which a panel of
snowboarding experts determines the winners of the four $2,500
first prizes. The site has its rough patches, but many of the
tricks are pro-quality. More important, says Casey, showcasing
her talents to a broad audience is no longer a pipe dream: "It
brings people like me out of the woodwork."