Search

Q+A: Spike Lee The 46-year-old filmmaker--and Knicks superfan--is directing a series of commercials for TNT's new NBA marketing campaign. The ads will feature Jason Kidd, LeBron James and Shaquille O'Neal.

Sept. 22, 2003
Sept. 22, 2003

Table of Contents
Sept. 22, 2003

Inside Cover Image
Soccer
Departments

Q+A: Spike Lee The 46-year-old filmmaker--and Knicks superfan--is directing a series of commercials for TNT's new NBA marketing campaign. The ads will feature Jason Kidd, LeBron James and Shaquille O'Neal.

SI: How did LeBron do in front of the camera?

This is an article from the Sept. 22, 2003 issue Original Layout

Lee: This was the first time he's shot a commercial, and I
thought he was great. It was a lot like the spots I did with
Michael [Jordan] early on. They didn't let him speak either.
(Laughs.) But as Mike got more comfortable, he got more dialogue.

SI: What's your best piece of Jordan memorabilia?

Lee: His sneakers from when he came back and scored the double
nickel against the Knicks. I also got his Jordans from his first
game at the Garden after Sept. 11, and one of his bats from when
he played in the minors.

SI: Now that your trademark infringement suit against Viacom is
settled, would you watch Spike TV if it aired a Spike Lee movie?

Lee: That's not going to happen. One of the good things about the
suit is that people now know for sure that I have nothing to do
with that channel.

SI: You've wanted to make a film about Jackie Robinson for years.
What's the status of that project?

Lee: Once I get the money, we'll get it made. I also want to make
a film about Joe Louis and Max Schmeling. Those are my two dream
projects.

SI: What's the best basketball movie ever?

Lee: Hoop Dreams, even though it's a documentary.

SI: And the best sports movie?

Lee: Raging Bull, by the master, Martin Scorsese.

SI: You called One on One, with Robby Benson, the worst
basketball movie of all time. But even that has to be better than
Eddie, with Whoopi Goldberg, right?

Lee: The one where she's a coach? Wow. I forgot about that one.
Neck and neck.

SI: Who gets your courtside seats after you're gone?

Lee: My children. But they'll have to make a lot more money than
me to continue paying for those tickets.

SI: Finally, what's your ultimate sports fantasy?

Lee: I want more than one championship in my lifetime for the
Knicks--and I never want the Red Sox to win one in my lifetime.
--Richard Deitsch

COLOR PHOTO: ACTION IMAGES/ICON SMI (LEE) A pox on the Sox

More from Lee at si.com/siexclusive