Just as the film was gradually changing from black and white to
color in the '60s, athletes in the magazine became increasingly
diverse and more colorful in every way, led by the brash Muhammad
Ali. The landscape was being transformed in other ways
too--baseball was still king, but football was closing fast,
appealing to a younger generation that identified with a rebel QB
who looked good in white cleats, a plaid bathing suit or even
These are the shots we all remember from a decade many still find
B/W PHOTO: PHOTOGRAPH BY JOHN G. ZIMMERMAN 1960 ABEBE BIKILA The marathon winner at the Rome Olympics, as if lit by Fellini.
COLOR PHOTO: PHOTOGRAPH BY NEIL LEIFER 1968 OLYMPIC PROTEST
hard to forget--10 years of turmoil bracketed visually by Giants
quarterback Y.A. Tittle and the proud and defiant stand of Tommy
Smith and John Carlos in Mexico City.
COLOR PHOTO: PHOTOGRAPH BY RICH CLARKSON 1968 LEW ALCINDOR
COLOR PHOTO: PHOTOGRAPH BY WALTER IOOSS JR. 1969 JOE NAMATH
B/W PHOTO: PHOTOGRAPH BY TONY DUFFY/GETTY IMAGES 1968 BOB BEAMON
B/W PHOTO: PHOTOGRAPH BY MORRIS BERMAN/PITTSBURGH POST-GAZETTE 1964 Y.A. TITTLE
COLOR PHOTO: PHOTOGRAPH BY JOHN G. ZIMMERMAN 1961 GUMP WORSLEY An early net-cam shot of the longtime Rangers goalie making asave against the Canadiens.
B/W PHOTO: PHOTOGRAPH BY PHIL BATH 1967 O.J. SIMPSON
B/W PHOTO: PHOTOGRAPH BY MARK KAUFFMAN 1960 WILMA RUDOLPH
COLOR PHOTO: PHOTOGRAPH BY MARVIN E. NEWMAN 1964 BOB GIBSON The Cardinals' ace of aces, pitching against the Yankees in theWorld Series.
COLOR PHOTO: PHOTOGRAPH BY WALTER IOOSS JR. 1968 RUSSELL VS. CHAMBERLAIN
B/W PHOTO: PHOTOGRAPH BY JOHN G. ZIMMERMAN 1960 CHUCK BEDNARIK AND FRANK GIFFORD
B/W PHOTO: PHOTOGRAPH BY JOHN DOMINIS/TIME LIFE PICTURES/GETTY IMAGES 1965 MICKEY MANTLE