He didn't make it across, but what a sensation Evel Knievel
caused on Sept. 8, 1974, when he attempted to jump the
quarter-mile-wide Snake River Canyon on his rocket-powered
Skycycle in front of 15,000 fans and a closed-circuit TV
audience. The bad news: Knievel's chute deployed prematurely. The
good news: He survived, and helped define '70s cool.

COLOR PHOTO: HEINZ KLUETMEIER (KNIEVEL) KNIEVEL CAME UP SHORT IN HIS BID TO ROCKET ACROSS THE SNAKE RIVERCANYON. B/W PHOTO: BETTMANN/CORBIS (PARACHUTE) [See caption above]