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The View from Here

Aug. 23, 2004
Aug. 23, 2004

Table of Contents
Aug. 23, 2004

2004 Olympics
Special Bonus Section: Sports Illustrated Presents: Fantasy Football 2004
Sports Illustrated Bonus Section: Golf Plus
Golf
HIGH SCHOOL FOOTBALL
Television
  • By CHARLES P. PIERCE

    Let's go back-back-back through 25 years with ESPN's Chris (Boomer) Berman, whose outsized enthusiasms have stamped his network, sports and television

Inside The NFL
Inside Baseball
Departments

The View from Here

While the Games might have begun with a few letdowns--the hoops fiasco, Michael Phelps's losses, the acres of empty seats--one pleasant surprise has been NBC's exhaustive coverage. In contrast to previous years, the network has scaled back the mawkish profiles in favor of actual competition. The reheated telecasts are an annoyance (if an inevitable one), but by spreading out events on partner cable networks CNBC, MSNBC, Bravo, Telemundo and USA, NBC is providing satisfying fare.

This is an article from the Aug. 23, 2004 issue Original Layout

Viewer reaction has been positive. For the first three nights of the Games, NBC says, the total number of viewers across all networks was up 11% from Sydney. And Sunday's prime-time NBC menu of women's gymnastics and swimming drew an overnight average 15.4 rating/26 share, a 5% jump.

--L. Jon Wertheim