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Poster Child

June 14, 2005
June 14, 2005

Table of Contents
June 14, 2005

2005 U.S. Open
Tournaments
Tournament
TOURNAMENTS
Preview
15 MINUTES
Departments
Road Trip
Yesterday
Donald Ross
  • Fifty-seven years after his death, Donald Ross returned to his beloved Pinehurst to discuss what's happened to No. 2, the pain of having one of your courses called a monster and this absurd ban on smoking

Round Table
Portrait

Poster Child

The Golf Lad (a.k.a. the Golf Boy, and the inspiration for the ubiquitous Putter Boy, who graces the '05 Open logo) first appeared in Pinehurst advertising soon after the venerable resort opened its first course (No. 1), in 1899. The Lad welcomed visitors, primarily from the Northeast, to "The Center of Winter Outdoor Life" in the Middle South, a place "free from climatic extremes, and wholesome in every respect."

This is an article from the June 14, 2005 issue Original Layout

COLOR PHOTOTufts ArchivesFOUR COLOR PHOTOSTufts ArchivesWhat's Wrong with These Pictures? In many of the early 1900s ads featuring Golf Lad, another welcoming--and racially caricatured--figure can be seen, usually in the background, doing the heavy lifting. People of color were not accepted as guests at Pinehurst Resort until the early 1970s.