THE NFL'S most famous mom, Wilma McNabb, has been joined by her husband as a soup pusher. Sam McNabb made his debut as a Campbell's Chunky Soup spokesman in a 30-second spot in which he watches from the stands and says, "That's my boy!" after Donovan throws a touchdown. "He practiced that one line for two weeks," says Wilma.
She should know. Tom Riedel, Chunky's senior brand manager, says Wilma, who has been in commercials with Donovan for four years, was Sam's unofficial acting coach. "She was giving him a lot of hugs and saying, 'Come on, rookie, you can do it!'" Sam, a retired electrical engineer, is expected to get expanded roles and already has his sports clichés down pat. By hiring him, he says, "Campbell's has taken it to another level." --Amanda Cherrin