Slam-Dunk Suits

Nov. 21, 2005
Nov. 21, 2005

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Nov. 21, 2005

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College Basketball 2005-06

Slam-Dunk Suits

David Stern's dictum was good news for one L.A. fashion house

THE NBA'S new dress code may have rankled some--the 76ers' Allen Iverson said the league went "way overboard" by taking away players' individuality--but it has been a boon to élevée clothing, an appointment-only L.A. fashion house that caters to scores of NBA players. Since commissioner David Stern decreed on Oct. 17 that players must wear sport coats or suits on game days, the six-year-old company has had "a huge influx" of orders, says CEO Mike O'Brien. "It had been a 50-50 split between casual wear and suiting for NBA clients," O'Brien added. "Now it's 75% suitings. Players that hadn't ever worn suits are wearing them."

This is an article from the Nov. 21, 2005 issue Original Layout

Élevée's custom-made, hand-stitched suits sell for $1,600 to $15,000, with shirts priced at $250 to $650. "I try to get the nice, soft fabrics," says Shaquille O'Neal, whose initial order from élevée, five years ago, was for 52 shirts and 20 pairs of pants. "All the cool fabrics." The company specializes in delivering suits anywhere at any time after clients, who include the Cavs' LeBron James, the Warriors' Baron Davis and, yes, Iverson, meet with designers, stylists and tailors to create a personalized "pattern." One day last March, O'Brien got a noontime call from Davis asking for a pinstriped suit by 6 p.m. "He had just landed in Los Angeles and got invited to Kanye West's post-Grammy party," says O'Brien. Élevée's tailors had the pants and shirt ready to deliver (along with shoes) to Davis at his hotel; they cut it close with the jacket and had to send it ahead to the party, where it awaited Davis as he stepped out of his limo.

Élevée dresses many pro jocks: Barry Bonds, Ben Roethlisberger, evening wear for Lisa Leslie. But its core customers are the stylish men of the NBA. Says Shaq, "There are two types of suits: The 'go meet Bill Gates' suit, and the 'show-off suit.' The 'go meet Bill Gates' suits I get from élevée."

PHOTOJONATHON ERNST/REUTERS (O'NEAL) ¬† ELEVEE'S ELITE 1. Shaq at 2005 playoffs 2. Piston Richard Hamilton on Nov. 5 3. Buck Andrew Bogut on Opening Night 4. Baron Davis at ESPYs 5. Laker Luke Walton (on Nov. 8) says he never had a suit before the NBA dress code 6. Lisa Leslie with TO 7. LeBron James with Samuel L. Jackson at ESPYs 8. Ben Roethlisberger on draft day '04 9. Nugget Julius Hodge with David Stern in June. 10. Élevée's designers Jhoanna Weigman (left) and Sami Jenks PHOTOFRAZER HARRISON/GETTY IMAGES (DAVIS) ¬†[See caption above] PHOTODARRELL WALKER/UTHM/ICON SMI (WALTON) ¬†[See caption above]¬† PHOTOTOM PIDGEON/NBAE VIA GETTY IMAGES (HAMILTON) ¬†[See caption above] PHOTONATHANIEL S. BUTLER /NBAE/GETTY IMAGES (BOGUT) ¬†[See caption above] PHOTOMARK MAINZ/GETTY IMAGES (LESLIE/OWENS) ¬†[See caption above] PHOTOMICHAEL CAULFIELD/WIREIMAGE.COM (JAMES/JACKSON) ¬†[See caption above] PHOTOTOMASSO DEROSA/WIREIMAGE.COM (ROETHLISBERGER); ¬†[See caption above] PHOTONATHANIEL S. BUTLER /NBAE/GETTY IMAGES (STERN/HODGE) ¬†[See caption above] PHOTOCOURTESY OF éLEVéE (WEIGMAN/JENKS) ¬†[See caption above]¬†