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Shirt Tales

June 15, 2009
June 15, 2009

Table of Contents
June 15, 2009

LEADING OFF
Inside: THE WEEK IN SPORTS
LAKERS-MAGIC
  • Kobe Bryant was the center of attention as the Lakers and the Magic faced off for the NBA title, but it was a less glamorous story line—the chess match under the basket—that was determining the course of the Finals

TENNIS
STANLEY CUP FINALS
PRO FOOTBALL
  • He meets with former presidents, counsels the U.N. and, oh, yeah, makes more than any NFL player, but Raiders cornerback Nnamdi Asomugha can still walk unrecognized through America's biggest city. Not for much longer

BASEBALL
JEFF KOMLO
Departments

Shirt Tales

Last week two WNBA teams announced they were replacing their jersey logo with that of a sponsor. Similarly, the NFL gave its teams the go-ahead to sell ad space on practice jerseys. It can't be long before U.S. unis in all sports look like NASCAR fire suits. Herewith, a few potential team-sponsor tie-ins that would be natural fits.

This is an article from the June 15, 2009 issue

Memphis basketball: Kaplan Test Prep

The NHL's feeble Phoenix franchise: ACME, a company with a rich tradition of doing business with hapless Coyotes

Maryland basketball, led by chronic flop-sweating coach Gary Williams: ShamWow

THREE ILLUSTRATIONS