Last week two WNBA teams announced they were replacing their jersey logo with that of a sponsor. Similarly, the NFL gave its teams the go-ahead to sell ad space on practice jerseys. It can't be long before U.S. unis in all sports look like NASCAR fire suits. Herewith, a few potential team-sponsor tie-ins that would be natural fits.
This is an article from the June 15, 2009 issue
Memphis basketball: Kaplan Test Prep
The NHL's feeble Phoenix franchise: ACME, a company with a rich tradition of doing business with hapless Coyotes
Maryland basketball, led by chronic flop-sweating coach Gary Williams: ShamWow