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Fortunate Ones

July 06, 2009
July 06, 2009

Table of Contents
July 6, 2009

LEADING OFF
Inside: THE WEEK IN SPORTS
COACH ED THOMAS
BASEBALL
PRO BASKETBALL
SOCCER
NASCAR MIDSEASON REPORT
Departments

Fortunate Ones

SI's annual look at who's making what

Is the slumping economy hitting America's premier athletes? Yes and no. The average haul of the top-earning U.S. athletes in SI's annual Fortunate 50 (based on salary, winnings, endorsements and appearances) has fallen to $23.6 million, down from $25.1 million last year. It's the first decrease in the six years that SI has compiled the list. Most of that is due to reduced earnings of perennial runaway Nos. 1 and 2, Tiger Woods and Phil Mickelson, both of whom have recently lost key auto-manufacturer endorsement deals (not to mention Tiger's multimillion-dollar decline in on-course earnings and appearance fees during his eight months off following knee surgery).

This is an article from the July 6, 2009 issue

Otherwise, the richest of the rich are humming along as usual. A record nine NBA players earned in excess of $20 million in salary this past season, and the New York Yankees have continued to spend into the stratosphere, giving new acquisitions CC Sabathia, Mark Teixeira and A.J. Burnett their Fortunate 50 debuts. Even in tough economic times, being at the top of one's game seems recession-proof.

View this article in the original magazine

RANKNAMETOTAL INCOMESALARY/WINNINGSENDORSEMENTS2008 TOTAL (RANK)
1.Tiger Woods99.77.792127.9 (1)
2.Phil Mickelson53.06.446.662.4 (2)
3.LeBron James42.414.42840.4 (3)
4.Alex Rodriguez3933635 (T-6)
5.Shaquille O'Neal35201535 (T-6)
6.Kevin Garnett34.824.81031 (8)
7.Kobe Bryant31.321.31035.5 (5)
8.Allen Iverson2922727.1 (12)
9.Derek Jeter28.5208.530 (10)
10.Peyton Manning27141330.5 (9)

*All figures in millions of dollars

See the entire Fortunate 50 list at SI.com/fortunate50

PHOTOSPRINT/AP (MANNING)