Last week: When Michael Jordan's son Marcus, a freshman at Central Florida, insists on wearing Air Jordans instead of Adidas shoes, Adidas cancels the remainder of its contract with UCF.

1992: Nike-pitching Dream Teamers Michael Jordan and Charles Barkley literally wrap themselves in the flag on the medal stand in Barcelona to cover up the Reebok logos on their warmups.

1981: A federal judge strikes down the practice of placing a logo on a shoe of a different brand, after several football and baseball endorsers—including Mike Schmidt—are busted stenciling Nike logos on more comfortable non-Nike kicks.

1980: Serial endorser Wendell Tyler (below) creates a stir when he's photographed wearing an Adidas on one foot and a Pony on the other in Super Bowl XIV. The Rams' running back is not the first to try to make some extra cash by selling his soles separately. In the 1970s SuperSonics guard Slick Watts did it—with disastrous results. "The Bata played a little higher, and the Pony a little lower, and I sprained my ankle," Watts confessed.