Every year enterprising admen hope to use the refracted glory of March Madness as a promotional stimulus. The results range from the relatively reasonable to the downright cheesy. Accordingly, we present SI's March Madness Cheeseball Ratings, which go from one ball (decent taste) to five (it's the cheesiest!).
This is an article from the March 22, 2010 issue
Baseball Hall of Fame's Bracket Baseball
The best 32 teams of all time are bracketized; fans vote game by game, netting a mythical alltime champ
Classy fun, even if it means wasting more precious minutes filling out another bracket [One cheese ball]
Urologists in various towns try to persuade you that the tournament is the perfect opportunity to have that long-sought vasectomy. After which, the pitch goes, "You can stay in your bathrobe all day"
Indeed, surgery comes with a doctor's note prescribing "four days' bed rest," thus optimizing tournament-watching time [Four cheese balls]
Mulch Madness on DIY Network
Nothing more than a clever title to get you to watch gardening shows
Zero hoops relevance, but you can use halftime to begin working on that gazebo you've been planning since Lew Alcindor was playing for UCLA [Two cheese balls]
SoBe Lifewater Zero Inhibitions Bracket Challenge
Fill out a bracket for a chance to win $9 million, meet TNT NBA analyst Kenny Smith and former Playboy Playmate Kendra Wilkinson (above)
Ding ding ding—Playboy Playmate alert! (Disclaimer: Upon meeting Wilkinson, your chances are on par with those of, say, Lehigh) [Two cheese balls]
March Madness Hottiegram
Taunt friends with prerecorded, R-rated video e-mails by plugging in recipient's name or nickname (options include "loser" and "fatso") and favorite NCAA team
Getting busted streaming NCAA games on your office computer is one thing; getting busted with NSFW, tangentially hoops-related e-mails is another [Five cheese balls]