Big Tickets

May 29, 2011

As you can tell by this week's cover and the images inside the magazine the NBA playoffs look different through the lenses of SI photographers. Director of photography Steve Fine will tell you that "what makes us different is our use of remote cameras to capture the action from unique angles. Also, in a world of medium focal lengths, we go long and tight or short and wide to bring a different perspective to the game." There is also the fire power. SI photographers shot 26,140 pictures over the first six games of the NBA conference finals this week, 14,341 through the first eight games of the NHL conference finals and 1,723 at the Preakness, with different angles at every turn. To make more of this work available to fans on the iPhone or Android smartphone, SI has developed BIG TICKET (available on the Apple App Store or Android Market for 99 cents), which shows off SI's photography from the world's biggest sporting events.

Glowing as it does on the backlit glass screens, photography also lifts the SI iPad edition as we layer in an additional 25% to 30% of original content: This week includes an evolutionary look at the Indy 500—the cars and men (and women) who made it a spectacle of speed and danger. In February we commemorated the Super Bowl with a photo gallery of all 45 SI covers from the game; we will do the same with the NBA Finals. Such traditional content is underlined by equally strong innovation, such as GigaPans offering panoramic views of the Super Bowl that you can pinch and zoom in so tight that you can see yourself—provided you were at the game—in shockingly high definition (and look, that's Cameron Diaz whispering in A-Rod's ear). It will be amusing to see whom the GigaPan picks up next.

iPad is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

FREE FOR SUBSCRIBERS

SI's iPad edition includes the full contents of the weekly magazine plus news feeds, additional coverage, videos, slide shows and updates on top stories from SI.com.

HOW IT WORKS

1. Download the SI app from the iTunes App Store. If you already have the app, make sure you have the latest update.

2. Touch the Existing Print Subscriber button and enter your account number or mailing address as it appears on your magazine mailing label.

3. Create a password for your account.

4. Sign in and enjoy SI on your iPad.

FOUR PHOTOSDownload BIG TICKET from the store, open splash page, choose event, go to exclusive photos. PHOTO

HOLE YARDS PAR R1 R2 R3 R4
OUT
HOLE YARDS PAR R1 R2 R3 R4
IN
Eagle (-2)
Birdie (-1)
Bogey (+1)
Double Bogey (+2)