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WHY WE TALK ABOUT SPORTS

Nov. 21, 2011
Nov. 21, 2011

Table of Contents
Nov. 21, 2011

LEADING OFF
Inside: THE WEEK IN SPORTS
SPECIAL REPORT: SCANDAL. SHAME. A SEARCH FOR ANSWERS.
PRO FOOTBALL
  • Remember the 49ers? After eight dismal years, the former glamour team has been reborn—as a band of blue-collar misfits led by an intense new coach and a roster full of NFL castoffs

PRO HOCKEY
PRO BASKETBALL
  • J.J. Barea, the breakout star of the NBA Finals, wants to get back to work. Until he does, he'll be hanging out with his girlfriend— a former Miss Universe—on the tropical island where he's a hero

HEY SIXTEEN
  • HAS A LOT ON HER MIND. THE YOUNGEST WINNER IN LPGA TOUR HISTORY HAS THE GAME, THE DRIVE AND THE CHARISMA TO BE THE NEXT MEGASTAR IN WOMEN'S GOLF. IF ONLY SHE COULD FIND A DATE TO THE PROM

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WHY WE TALK ABOUT SPORTS

The dark side is always there, and we knew that even as we were shocked by the grotesque revelations coming out of Penn State. But we also knew that everything that is good about sports stays with us long after the stands are empty, the stories written. That is our truest sports legacy, and it is especially important when we need to shine a light into the darkness (page 40).

This is an article from the Nov. 21, 2011 issue

That legacy is the fundamental reason that together with HBO, Endgame Entertainment and Playground Entertainment, SI is launching a television series exploring how sports have shaped the American character. It's called Sport in America: Our Defining Stories and will premiere on HBO in 2013. It's not so much about scores and stats as it is about stories—our stories, how we tell each other who we are by talking sports. It's a show about sharing memories of events large and small, some well-known, others largely forgotten. Ask yourself: What was the greatest sports moment you ever saw? Who was the most heroic athlete? What was the greatest comeback? The greatest rivalry? Which team had the most heart?

There are no wrong answers; and it all starts this week with an initiative to collect personal narratives about transcendent moments—not just from athletes and sports celebrities but from fans who have something to say about what those events meant to them and why they still matter. Part of the kickoff you'll be seeing is a Call to Action campaign (above) across all SI and HBO platforms and social media that will direct you to sportinamerica.com, where you'll be asked a series of questions and encouraged to record and submit videotaped sports memories that may be included in the documentary series.

HBO Sports is well-known for its ambitious filmmaking and has earned 106 Sports Emmy awards, nine Peabody awards and the Sports Emmy for Outstanding Sports Documentary in each of the past four years. Joining HBO and SI as partners in Sport in America are Endgame Entertainment's James D. Stern and Adam Del Deo, who will direct and executive produce the series with executive producer Colin Callender and his Playground Entertainment. Under the direction of Stern, its chairman and CEO, Endgame is active in both feature films (Hotel Rwanda) and theater (A Chorus Line) as well as documentaries (The Year of the Yao, about Yao Ming's first year in the NBA). Callender is the former president of HBO Films, which under his leadership, won numerous Emmys, three Oscars, top awards at the Sundance Film Festival four years in a row and the Palme D'Or at Cannes. Good partners to have.

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WHAT WAS THE GREATEST SPORTS MOMENT YOU EVER SAW? WHY DID IT MATTER?

CALL TO ACTION

SPORT IN AMERICA

our defining stories

TELL US YOUR STORY

To contribute go to: sportinamerica.com

Or e-mail: submissions@sportinamerica.com

PHOTOMEL LEVINE