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Air Power

Feb. 01, 2016
Feb. 01, 2016

Table of Contents
Feb. 1, 2016

SI NOW
INBOX
EDITOR'S LETTER
AFC CHAMPIONSHIP
NFC CHAMPIONSHIP
SB 100
  • By STEUE RUSHIN

    THINK NO. 50 WILL BE HUGE? IMAGINE THE 100TH EDITION OF THE BIG GAME. FIRST ASSUMPTION: FOOTBALL STILL EXISTS 50 YEARS FROM NOW

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Air Power

Updating the world's most iconic sneaker

IT'S BEEN ALMOST 13 years since Michael Jordan last played in the NBA, yet more people than ever want to be like Mike. Nike's Jordan Brand, which pulled in $2.6 billion in 2014, will release the 30th edition of the Air Jordan sneaker on Feb. 12. Here are four things to know about the shoe that changed the game.

This is an article from the Feb. 1, 2016 issue

1 OUT OF THIS WORLD

The inspiration for the AJXXX started in February 2015 with a doodle (above) from designer Tinker Hatfield, who thought of His Airness as "an alien of sorts."

2 "FERRARI FOR THE COURT"

That's what Hatfield, who has designed a majority of the Air Jordans, calls his latest creation. It combines all of Nike's most recent innovations, such as improved cushioning and ankle support, into one sneaker.

3 JUMP, MAN

The familiar logo is nearly hidden on the top and bottom of the toe and can be seen best only from certain angles, such as from the eyes of a defender as someone dunks over him.

4 MASTER CLASS

Jordan asked Hatfield to design the AJXXX and was consulted throughout the process. When stuck, Hatfield (left) says, "you really go back to the well. The well? Michael Jordan."

TWO PHOTOSNIKE (AIR POWER, HATFIELD)TWO PHOTOS