Student Body Left

September 14, 2015

Sis boom ... ah, forget about it

ATTENDANCE AT COLLEGE football games has remained relatively flat since 2009, but the average has dropped 7.1% among students, according to a 2014 Wall Street Journal study. So many students show up late or leave early—or both—that in 2013 one coach publicly prodded ticket holders to arrive on time and stay for the duration. The coach? Nick Saban at Alabama. To explore the downturn in face-painters, the National Association of College Marketing Administrators commissioned a study this year that included 65 schools and 18,876 respondents. Here are a few of the findings.

QUESTION

What motivates you to stay for the entire game?

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GO TEAM

73%

Free T-shirt

40%

Discounted concessions

QUESTION

On a scale from 1 to 5, what influences you to attend a game?

[The following text appears within a chart. Please see hardcopy or PDF for actual chart.]

5

4

3

2

1

4.3 the highest score

Interest in the sport

Time of game

Price of student tickets

Opponent

Team record/ranking

Traveling to/from the game

Connection to team

Giveaway items

Seat location

Television coverage

Wi-Fi or cellular connectivity

TWO ILLUSTRATIONS CHART

HOLE YARDS PAR R1 R2 R3 R4
OUT
HOLE YARDS PAR R1 R2 R3 R4
IN
Eagle (-2)
Birdie (-1)
Bogey (+1)
Double Bogey (+2)