Sis boom ... ah, forget about it
ATTENDANCE AT COLLEGE football games has remained relatively flat since 2009, but the average has dropped 7.1% among students, according to a 2014 Wall Street Journal study. So many students show up late or leave early—or both—that in 2013 one coach publicly prodded ticket holders to arrive on time and stay for the duration. The coach? Nick Saban at Alabama. To explore the downturn in face-painters, the National Association of College Marketing Administrators commissioned a study this year that included 65 schools and 18,876 respondents. Here are a few of the findings.
What motivates you to stay for the entire game?
September 14, 2015
On a scale from 1 to 5, what influences you to attend a game?
[The following text appears within a chart. Please see hardcopy or PDF for actual chart.]
4.3 the highest score
Interest in the sport
Time of game
Price of student tickets
Traveling to/from the game
Connection to team
Wi-Fi or cellular connectivity