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Sept. 14, 2015
Sept. 14, 2015

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Sept. 14, 2015

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SUZY FAVOR HAMILTON
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Sis boom ... ah, forget about it

This is an article from the Sept. 14, 2015 issue

ATTENDANCE AT COLLEGE football games has remained relatively flat since 2009, but the average has dropped 7.1% among students, according to a 2014 Wall Street Journal study. So many students show up late or leave early—or both—that in 2013 one coach publicly prodded ticket holders to arrive on time and stay for the duration. The coach? Nick Saban at Alabama. To explore the downturn in face-painters, the National Association of College Marketing Administrators commissioned a study this year that included 65 schools and 18,876 respondents. Here are a few of the findings.

QUESTION

What motivates you to stay for the entire game?

View this article in the original magazine

GO TEAM

73%

Free T-shirt

40%

Discounted concessions

QUESTION

On a scale from 1 to 5, what influences you to attend a game?

[The following text appears within a chart. Please see hardcopy or PDF for actual chart.]

5

4

3

2

1

4.3 the highest score

Interest in the sport

Time of game

Price of student tickets

Opponent

Team record/ranking

Traveling to/from the game

Connection to team

Giveaway items

Seat location

Television coverage

Wi-Fi or cellular connectivity

TWO ILLUSTRATIONSCHART