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The world of name, image, and likeness has allowed college athletes to maximize their earning potential and be a part of cool endeavors.

North Carolina quarterback Drake Maye has been a major part of the NIL space, becoming the face of many companies' marketing campaigns.

That continued on Wednesday when it was announced that Maye was one of seven athletes to partner with Dwayne "The Rock" Johnson and his new energy drink, Zoa.

Maye joins the likes of Brock Bowers (Georgia), Angel Reese (LSU), and Marvin Harrison Jr. (Ohio State) in working with the wrestler turned actor.

Heading into what is presumed to be his final season in Chapel Hill, Maye has been touted as one of the best quarterbacks in the country. In his lone season starting under center, he guided North Carolina to a 9-5 record and an appearance in the ACC Championship Game while earning ACC Player of the Year honors.

If Maye continues his play in 2023, the deal with The Rock and Zoa certainly won't be the last.

How will Maye follow up his record-setting season?