BEN SHALOM ON BOXXER’S MOUTH WATERING START TO 2024.
As the curtains rose on 2024, BOXXER emerged with an electrifying start to the year. From the pulsating atmospheres of sold-out arenas to the viral sensations sweeping social media, Ben Shalom’s imprint on the sport is undeniable.
Kicking off the year with a amazing spectacle in Liverpool, BOXXER treated fans to a night of high action as Natasha Jonas triumphed over Mikaela Mayer, retaining her world titles in a battle that should go down in Women’s boxing history.
The momentum only surged as BOXXER descended upon Wembley Arena, where Ben Whittaker's charismatic flair captivated millions around the globe, propelling him to viral stardom as he rose to over 1 million followers in the aftermath. Meanwhile, Joshua Buatsi's commanding display against Dan Azeez in the Light Heavyweight title eliminator was a potential fight of the year contest, positioning him tantalizingly close to a shot at the world title and an anticipated showdown with Anthony Yarde.
But the pièce de résistance awaits on March 31st at London's illustrious O2 Arena—an event that promises to be the crown jewel of the British boxing calendar. Headlined by the much talked about clash for the British Heavyweight Title between Fabio Wardley and Frazer Clarke, the card boasts a lineup brimming with matchups and simmering rivalries to help garner new audiences in the sport. From the grudge match between Florian Marku and Chris Kongo to the explosive heavyweight showdown featuring Alen 'The Savage' Babic and Steve Robinson, anticipation is at fever pitch. Not to mention, Viddal Riley's career defining clash with former British Champion Mikael Lawal which promises to be a stern test of his future champion status, while viral sensation Ben Whittaker and rising Middleweight prospect Callum Simpson aim to leave their mark on the grand stage.
BOXXER's journey then continues as it sets its sights on Cardiff for a night of World Title action on May 11th. Olympic Gold Medallist Lauren Price MBE steps into the ring to challenge the reigning unified champion for the WBA, IBO, and Ring Magazine World Titles, in a fight that could see the birth of a new Welsh Boxing legend.
Behind the scenes orchestrating Boxxer’s rise is Ben Shalom, a maverick in an industry steeped in tradition and the same faces. At just 29 years old, Shalom's disruptive approach has shattered the glass ceiling, carving out a niche for BOXXER in a landscape dominated by established titans.
Reflecting on his journey, Shalom acknowledges the hurdles faced in breaking into the boxing elite. "It hasn't been easy, but we're driven by a passion for the sport—a determination to redefine and reposition boxing over time."
A cornerstone of BOXXER's ethos lies in its commitment to fostering talent and championing diversity. From hosting community events to nurturing female fighters, Shalom's vision transcends the confines of the ring. "We believe in empowering our fighters. From grassroots initiatives to global broadcasts, we want to build a legacy that extends far beyond boxing."
Indeed, BOXXER's impact reverberates across continents, with major broadcast deals spanning the globe in over 100 countries. This includes Sky Sports in the UK and NBC in the US, BOXXER's reach is significant as they focus on driving the sport into as many households as possible.
Looking ahead, Shalom envisions a future where BOXXER stands as brand that embodies change and a force for good in boxing—a beacon of inclusivity and innovation. "Our journey is just beginning. Together, we can redefine the perception of boxing, forging a legacy that transcends generations."
In an industry steeped in tradition, BOXXER could stand as a beacon of change—a testament to the power of vision, determination, and unwavering passion for a new approach. As the world goes on, one thing is certain: this journey will be an exciting watch.
