Name Image Likeness
Michael Ehrlich

Michael Ehrlich

Joined: Oct 31, 2023

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Mar 24, 2024; Baton Rouge, Louisiana, USA; LSU Lady Tigers guard Flau'jae Johnson (4) reacts to Middle Tennessee Blue Raiders center Anastasiia Boldyreva (2) fouling out of the game during the second half at Pete Maravich Assembly Center. Mandatory Credit: Stephen Lew-Imagn Images
NIL News

LSU Basketball Star Featured Among NBA and WNBA Icons in Historic PUMA Campaign

NIL powerhouse Flau’jae Johnson highlighted alongside NBA, WNBA superstars in brand's first global basketball campaign

Michael Ehrlich
|
Oct 12, 2024; Tuscaloosa, Alabama, USA; Alabama Crimson Tide quarterback Jalen Milroe (4) carries the ball in for a touchdown during the first half at Bryant-Denny Stadium. Mandatory Credit: Butch Dill-Imagn Images
NIL News

Alabama Quarterback Milroe Signs Exclusive NIL Trading Card Deal

Panini adds Crimson Tide signal caller to star-studded college roster

Michael Ehrlich
|
Ohio State Buckeyes quarterback Will Howard hands off the ball to Ohio State Buckeyes running back TreVeyon Henderson as the No. 3 Oregon Ducks host the No. 2 Ohio State Buckeyes Saturday, Oct. 12, 2024 at Autzen Stadium in Eugene, Ore.
NIL News

Ohio State Football Stars to Attend Bye Week NIL Event with Hollister

Will Howard, TreVeyon Henderson, Emeka Egbuka among stars set to meet fans

Michael Ehrlich
|
Oct 12, 2024; Morgantown, West Virginia, USA; Iowa State Cyclones wide receiver Jaylin Noel (13) makes a catch and runs for a touchdown against the West Virginia Mountaineers during the second quarter at Mountaineer Field at Milan Puskar Stadium. Mandatory Credit: Ben Queen-Imagn Images
NIL News

MLS Club Sporting KC Reveals 2025 NIL Class

Two-time MLS Cup winner signs NIL agreements with seven local college student-athletes

Michael Ehrlich
|
Apr 5, 2024; Cleveland, OH, USA; Connecticut Huskies guard Paige Bueckers (5) dribbles the ball against the Iowa Hawkeyes in the semifinals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse. Mandatory Credit: Ken Blaze-Imagn Images
NIL News

Bueckers, Raiola Lead NIL Store's September Sales

UConn All-American, Nebraska freshman sensation highlight NIL apparel top-selling athletes

Michael Ehrlich
|
Mar 25, 2024; Los Angeles, CA, USA; USC Trojans guard JuJu Watkins (12) reacts during a NCAA Women’s Tournament 2nd round game against the Kansas Jayhawks at Galen Center. Mandatory Credit: Robert Hanashiro-Imagn Images
NIL News

USC Star Watkins Adds Gatorade to Robust NIL Portfolio

Women of Troy All-American joins sports drink's global athlete roster that includes Jordan and Serena

Michael Ehrlich
|
Sep 28, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) and quarterback Maddux Madsen (4) celebrate during the second quarter against the Washington State Cougars at Albertsons Stadium. Mandatory Credit: Brian Losness-Imagn Images
NIL News

College Football's Top Running Back Releases NIL Apparel

Boise State superstar Ashton Jeanty launches "Deuce Collection" with NIL Store

Michael Ehrlich
|
Sep 8, 2024; Inglewood, California, USA; Las Vegas Raiders defensive end Maxx Crosby (98) gestures in the first half against the Los Angeles Chargers at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images
NIL News

Raiders All-Pro to Sign NIL Roster for Underwear Brand

Star defensive end Maxx Crosby, SAXX to identify top college football pass rushers for NIL deals

Michael Ehrlich
|
Angel Reese (10) shows Iowa Caitlin Clark her ring finger during the final seconds of the women's 2023 NCAA Tournament national championship game.
NIL News

NIL Store Launches Jersey Collection for Women's Basketball Legends

Angel Reese, Diana Taurasi, Breanna Stewart, Kelsey Plum among stars represented

Michael Ehrlich
|
Apr 1, 2024; Portland, OR, USA; USC Trojans guard JuJu Watkins (12) drives to the basket during the second half against UConn Huskies guard Nika Muhl (10) in the finals of the Portland Regional of the NCAA Tournament at the Moda Center. Mandatory Credit: Troy Wayrynen-Imagn Images
NIL News

NIL Stars Watkins, Hunter Among Sports Illustrated's "Most Influential Figures in Sports"

USC's JuJu Watkins, Colorado's Travis Hunter highlighted alongside LeBron, Messi, Simone and Tiger, among others

Michael Ehrlich
|
CU football standout athlete Travis Hunter flashes a No. 1 with his finger after a win against CSU in the Rocky Mountain Showdown at Canvas Stadium on Saturday, Sept. 14, 2024, in Fort Collins, Colo.
NIL News

Colorado Star Travis Hunter Makes NIL History with New Deal

Two-way All-American candidate is first football player to sign with NerdWallet

Michael Ehrlich
|
Apr 20, 2024; Fort Worth, TX, USA; LSU Tigers gymnast Olivia Dunne kisses the championship trophy after the LSU Tigers gymnastics team wins the national championship in the 2024 Womens National Gymnastics Championship at Dickies Arena. Mandatory Credit: Jerome Miron-Imagn Images
NIL News

Leaf Launches Women of Sport Collection Featuring NIL Stars

From LSU's Livvy Dunne to UConn's Paige Bueckers, NIL trailblazers are well represented in trading card collection

Michael Ehrlich
|