Michael Ehrlich

Michael Ehrlich

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

NIL News

Inaugural AthleteCon Delivers NIL Deals, Education to College Athletes

NIL content advisor Sam Green brings together student-athletes, brands for hands-on experience

Michael Ehrlich
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Nov 25, 2023; Auburn, Alabama, USA;  Alabama Crimson Tide linebacker Jihaad Campbell (30) celebrates after defeating the Auburn Tigers at Jordan-Hare Stadium. Alabama won 27-24. Mandatory Credit: Gary Cosby Jr.-USA TODAY Sports
NIL News

Alabama Football Premieres "The Bama Standard" Docuseries

Four Crimson Tide stars featured in weekly series, fueled by Gatorade

Michael Ehrlich
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Connecticut Huskies forward Alex Karaban (11) celebrates after winning the national championship game of the Final Four of the 2024 NCAA Tournament against the Purdue Boilermakers at State Farm Stadium.
NIL News

Returning UConn Star Launches 'I'm Back' NIL Apparel

Alex Karaban withdraws from NBA Draft to chase Huskies three-peat, potentially with a new head coach

Michael Ehrlich
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Florida Gators quarterback DJ Lagway (2) throws the ball during spring football practice at Heavener Football Complex at the University of Florida in Gainesville, FL on Tuesday, April 2, 2024. [Matt Pendleton/Gainesville Sun]
NIL News

Florida Quarterback Appears in New Star-Studded Gatorade Commercial

Gator freshman DJ Lagway featured alongside Michael Jordan and today's superstars in brand's largest campaign ever

Michael Ehrlich
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May 5, 2024; Miami Gardens, Florida, USA; Athletes and influencers Hanna Cavinder and Haley Cavinder
NIL News

NIL Star Cavinder Twins Invest in Slate Milk

Protein Drink Brand is latest add to Miami basketball duo's robust portfolio

Michael Ehrlich
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Jul 9, 2023; Eugene, OR, USA; Shawnti Jackson poses after winning the U20 women's 200m in a meet
NIL News

Arkansas Freshman Track Star Shawnti Jackson Eyes Paris Olympics

Razorbacks' sensation talks NIL deal with Brooks, upcoming Olympic Trials

Michael Ehrlich
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May 15, 2024; Boston, Massachusetts, USA; Boston Celtics forward Jayson Tatum (0) drives the ball
NIL News

Jayson Tatum's Candy Brand Launches NIL Contest

Small Wins - co-founded by the Celtics' star - is searching for their first student-athlete ambassador

Michael Ehrlich
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Oct 28, 2023; Berkeley, California, USA; USC Trojans defensive lineman Bear Alexander (90) gestures during the third quarter against the California Golden Bears at California Memorial Stadium.
NIL News

Honey Stinger Signs USC Athletes to NIL Deals

Sports nutrition brand expands NIL roster to Trojans

Michael Ehrlich
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Apr 22, 2024; Cleveland, Ohio, USA; Cleveland Cavaliers forward Evan Mobley (4) dribbles the ball in the second quarter against the Orlando Magic during game two of the first round of the 2024 NBA playoffs at Rocket Mortgage FieldHouse.
NIL News

Compton Magic AAU Documentary to Premiere in June

"THE SPOILS: Selling the Future of American Basketball" explores the money game of amateur basketball

Michael Ehrlich
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Mar 8, 2024; Las Vegas, NV, USA; UCLA Bruins guard Kiki Rice (1) dribbles against the USC Trojans during the first quarter at MGM Grand Garden Arena.
NIL News

UCLA's Kiki Rice Stars in New State Farm Commercial

Custom ad launches in conjunction with ESPN docuseries “Full Court Press"

Michael Ehrlich
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Oregon State guard Talia von Oelhoffen presses toward the basket as the Oregon State Beavers host Eastern Washington in the first round of the NCAA Tournament Friday, March 22, 2024, at Gill Coliseum in Corvallis, Ore.

Talia von Oelhoffen Announces USC Transfer with Panini NIL Deal

All-Pac-12 guard joins loaded Women of Troy roster with National Championship aspirations

Michael Ehrlich
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Mar 24, 2024; Baton Rouge, Louisiana, USA; LSU Lady Tigers guard Flau'jae Johnson (4) reacts to Middle Tennessee Blue Raiders center Anastasiia Boldyreva (2) fouling out of the game during the second half at Pete Maravich Assembly Center.

Flau'jae Johnson, Deja Kelly Join Star-Studded Bazooka Investment

College basketball stars invest alongside DK Metcalf, Jason Kelce, CC Sabathia among others

Michael Ehrlich
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