Skip to main content

Michael Ehrlich

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business.

The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing.

As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others.

You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com