F1 Academy Announces Another Huge Partnership Ahead Of 2024 Season
The F1 Academy has unveiled a significant partnership with PUMA, setting the stage for an exciting collaboration in the series' upcoming second season. This alliance marks a pivotal moment, merging PUMA's extensive experience in motorsport with the F1 Academy's dedication to enhancing women's involvement in Formula One.
Key Takeaways:
- PUMA joins F1 Academy as an Official Partner, bringing its long-standing expertise in motorsport apparel to the series.
- The partnership aims to boost female participation in motorsport and connect with a younger, diverse audience.
- Ferrari Academy driver Aurelia Nobels will debut in the 2024 season under the PUMA livery for ART Grand Prix.
The recent announcement by the F1 Academy of its partnership with PUMA, a leader in sports and athleisure wear, heralds a significant stride forward for the series as it gears up for its second season, commencing in Saudi Arabia on March 7th. This multi-year agreement is set to intertwine PUMA's rich heritage in motorsport with the F1 Academy's mission to expand female involvement both on the track and behind the scenes.
For decades, PUMA has been at the forefront of motorsport innovation, pioneering advancements in fireproof racing attire and high-performance gear, while also appealing to a new generation of fans with its team, fan, and lifestyle collections. This partnership not only underscores PUMA's commitment to motorsport but also opens a new chapter in its legacy by introducing a special partner livery for the 2024 season, with Ferrari Academy's Aurelia Nobels making her category debut under this new banner.
F1 Academy Press Image
Susie Wolff, MBE and Managing Director of F1 Academy, praised the partnership, highlighting PUMA's ability to bridge sport, lifestyle, and fashion through its innovative collaborations, thereby appealing to a broader audience. Wolff commented:
“Through its collaborations with the world’s biggest artists and creators, PUMA has been able to push the boundaries between sport, lifestyle, and fashion to create streetwear which reaches a wider and more diverse audience.
"This, coupled with PUMA’s strong motorsport legacy and its commitment to innovation make it the perfect brand to collaborate with F1 ACADEMY as the series looks to inspire a younger generation of fans.”
Maria Valdes, PUMA's Chief Product Officer, echoed this sentiment, emphasising the partnership's role in advancing women's participation in motorsport, resonating with PUMA's ongoing efforts to meld sport with culture.
“PUMA's collaboration with F1 Academy is so much more than just a sponsorship; it's a continued commitment to the advancement of female in sport, specifically Motorsport. This partnership feels natural to our brand as we continue to push sport and culture forward.”