F1 Academy Teams Up with Iconic Brand Linked to Lewis Hamilton and Michael Schumacher
Tommy Hilfiger, the renowned fashion brand that once sponsored Michael Schumacher's Ferrari and Lewis Hamilton's Mercedes, has joined forces with the F1 Academy as an official partner for the series, according to the latest announcement.
Key Takeaways:
- Tommy Hilfiger, famed for sponsoring motorsport legends, partners with F1 Academy, designing Nerea Marti's car livery for 2024.
- Marti, finishing fourth in F1 Academy's inaugural season, will showcase Hilfiger's iconic colors after her victory in France.
- Beyond livery, Hilfiger provides staff uniforms, supporting F1 Academy's mission to enhance female representation in motorsport.
Under this collaboration, Tommy Hilfiger will be responsible for designing the livery of Nerea Marti's car for the 2024 season, who is set to compete in her second season with Campos Racing.
Donning the iconic red, white, and blue colors of Tommy Hilfiger, Marti will sport the brand's representation on her racing suit and car. Finishing fourth in the inaugural season of F1 Academy, she became the eighth different race winner by securing victory in France. Additionally, she achieved five more podium finishes and one pole position.
F1 Academy Press Image
Recognized as one of this year's designated partner liveries, Tommy Hilfiger will extend its influence by providing staff uniforms. This official partnership aims to boost F1 Academy's visibility and attract a wider audience.
Speaking on Formula 1.com, here is what F1 Academy managing director Susie Wolff had to say about the association:
“Tommy Hilfiger is one of the most recognised global lifestyle brands, so it is a great honour to welcome them to F1 Academy as an official partner.
“Tommy Hilfiger is fully invested in our mission to improve female representation in motorsport, and their global brand platform will appeal to those outside of the motorsport world and help us to reach new audiences. I would like to personally thank Tommy and his team for sharing our vision and supporting a talented young driver in Nerea Martí.”
Here is what Tommy Hilfiger said in a statement:
“The world of racing is developing at an incredible pace and the F1 ACADEMY is at the forefront of this movement.
“I look forward to working with Managing Director Susie Wolff, leading driver Nerea Martí and the entire F1 ACADEMY team as they break barriers in a traditionally male-dominated sport.”
