F1 News: Chicago Grand Prix Trademark Application Submitted By Formula One
Formula 1's ambitions to expand its footprint in the United States have taken a potentially significant turn, with recent trademark applications hinting at a future Grand Prix in Chicago. This move follows the sport's growing popularity in the US, fuelled by the Netflix series Drive to Survive and the addition of races in Miami and Las Vegas.
Key Takeaways:
- Formula 1 has been increasing its presence in the United States, leveraging the popularity of the Netflix series Drive to Survive to attract new fans. The addition of the Miami and Las Vegas Grands Prix in recent years underscores this expansion, with both cities hosting successful events that complement the established United States Grand Prix in Austin.
- Recent trademark filings for "Grand Prix of Chicago" and related names by Formula One Licensing BV at the United States Patent and Trademark Office have sparked speculation about Chicago potentially hosting a future F1 race. These applications could be protective measures, but they also suggest that F1 is considering Chicago as a new venue for the racing calendar.
- The consideration of Chicago as a potential F1 location aligns with the sport's increasing interest in street circuits, as evidenced by the introduction of the Las Vegas and Madrid Grands Prix.
Formula 1's endeavour to widen its American fan base has seen significant strides in recent years, with the sport making concerted efforts to tap into new markets. The success of the Netflix docuseries Drive to Survive has played a pivotal role in this expansion, introducing the world of F1 to a broader audience. The series' behind-the-scenes access has not only demystified the sport for many but also highlighted the intense competition and compelling stories that unfold throughout a season.
The introduction of the Miami Grand Prix in 2022 and the Las Vegas Grand Prix marked a new chapter in F1's American journey. These events, alongside the mainstay United States Grand Prix in Austin, have been instrumental in solidifying F1's presence in the US, offering fans new and exciting ways to engage with the sport.
The recent trademark applications, as reported by SBNation, for the "Grand Prix of Chicago" and similar names have ignited discussions among fans and analysts. While these filings do not guarantee the arrival of F1 in Chicago, they are a clear indication of F1's interest in exploring new venues.
Fans have also picked up on the fact that the contract for Austin's Circuit of the Americas expires at the end of the 2026 season so have questioned whether Chicago could be a possible replacement.
It is worth noting that this has not currently been confirmed by Formula One.