F1 News: Christian Horner - Drive To Survive Was Supposed To Only Be Red Bull
Red Bull team principal Christian Horner has opened up on the inception of Netflix's Drive to Survive, revealing that the show was originally only meant to feature the Austrian team.
During an appearance on the It's Been A Minute podcast, Horner spoke about the huge success of the series whilst highlighting that it was originally meant to just be about Red Bull but Formula One felt that it should have been about all teams.
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The show has brought a huge amount of success to the sport and boosted the popularity with younger viewers as well as the American market. The spike in popularity as seen the introduction of two more races in The States with the Miami Grand Prix and Las Vegas Grand Prix joining the long-standing Austin GP.
Horner explained on the podcast:
"And now, you know, we've got five Fortune 500 partners on the car now. We've got such a big following in the U.S. Vegas is going to be insane. And that would have been unimaginable even four or five years ago.
"I think it just exposed, you know, some of the characters, some of the personalities, because originally that show was just going to be about Red Bull. It was just going to be a fly on the wall just about Red Bull. And they went to Formula 1, and they said, we'd like to do this show about, you know, the Red Bull Racing Formula 1 team. And Formula 1 said, we can't really do that for one team. We need to do it for everybody.
"And at that point, Ferrari and Mercedes didn't want to get involved. I think Mercedes thought they could do a better deal on their own and Ferrari are just naturally cautious. But you know, from the get-go we embraced it and said, OK, come and see who we are. And it's been an incredible success."
