F1 News: McLaren Announces New Multi-Year Partnership Ahead Of 2024 Season
McLaren Racing has unveiled its latest strategic alliance with Optimum Nutrition, the sports nutrition brand ahead of the 2024 season. This new partnership is poised to enhance the overall performance, health, and well-being of the McLaren F1 Team, particularly focusing on the drivers and pit crew.
Key Takeaways:
- Optimum Nutrition becomes the Official Sports Nutrition Partner of McLaren Racing from the 2024 season onwards.
- The collaboration aims to bolster the team's performance leveraging advanced sports nutrition, building on the triumphs of the previous season.
- Optimum Nutrition's branding will be prominently featured on team gear, including the pit crew overalls and the racing suits of Lando Norris and Oscar Piastri.
McLaren Press Image
In a move that marks a significant milestone for McLaren Racing, the team has joined forces with Optimum Nutrition, setting a new precedent in sports nutrition partnerships within Formula 1. This collaboration brings together two entities that are at the forefront of human performance, aiming to provide the McLaren team with the nutritional support needed to maintain peak performance levels throughout the gruelling F1 season.
The partnership is especially focused on the well-being of the McLaren F1 Team drivers, Lando Norris and Oscar Piastri, and the pit crew, whose physical and mental endurance are crucial to the team's success. Optimum Nutrition will supply the team with state-of-the-art sports nutrition products that are grounded in scientific research, ensuring that the team members are optimally fuelled and ready to face the intense demands of Formula 1 racing.
This initiative builds upon McLaren's impressive achievements in the 2023 season, notably setting a new Guinness World Record for the fastest ever pit stop at the Qatar Grand Prix, with a time of 1.80 seconds.
Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, shared his enthusiasm for the partnership, stating:
“It is great to welcome Optimum Nutrition to the team. We operate in a high-performance environment and our people are our most important asset, so it’s fantastic that Optimum Nutrition will support our continuous push for improvement and excellence across everything we do.”
Echoing this sentiment, Colin Westcott-Pitt, Global Chief Brand Officer, Glanbia Performance Nutrition, remarked:
“We’re delighted that Optimum Nutrition, which has been trusted by all types of athletes across many sports for 35 years, has joined McLaren Racing as Official Sports Nutrition Partner. Both McLaren and Optimum Nutrition are dedicated to peak human performance and excellence, so we are thrilled to be working together during the forthcoming F1 season.”