F1 News: Where Lewis Hamilton Stands As Monster Energy Leaves Mercedes For McLaren
Energy drink giant Monster Energy has joined hands with McLaren through a new "multi-year" sponsorship deal after ending its 14-year-old partnership with the Mercedes F1 team. However, Lewis Hamilton continues his association with the drinks brand despite the latest move.
Key Takeaways:
- Monster Energy and McLaren Partnership: Monster Energy has entered into a new "multi-year" sponsorship deal with McLaren starting in 2024, ending its 14-year association with the Mercedes F1 team. Despite this move, Lewis Hamilton continues to maintain his sponsorship connection with Monster Energy.
- Significant Sponsorship Achievement for McLaren: Securing Monster Energy as a sponsor is a notable achievement for McLaren, drawing the energy drinks giant away from the eight-time constructors' champions, Mercedes.
- Quotes from McLaren Racing CEO and Monster Energy Chairman: McLaren Racing CEO Zak Brown expressed excitement about the partnership, highlighting Monster Energy's focus on celebrating athletes and creating engaging content. Rodney Sacks, Chairman, and Co-CEO of Monster Energy Company, emphasized their commitment to enhancing fan experiences and their excitement to collaborate with McLaren Racing and its elite drivers.
Enticing the prominent energy drinks company away from the eight-time constructors' champions is a noteworthy accomplishment for McLaren, whose drivers Lando Norris and Oscar Piastri will sport the Monster energy branding on their suits and cars this year.
McLaren Press Image
Commenting on the association with the energy drinks brand, McLaren Racing CEO Zak Brown told the media:
"We are delighted to join forces with the iconic Monster Energy brand from next season onwards.
“Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”
Adding on the new deal, Rodney Sacks, Chairman, and Co-CEO, of Monster Energy Company said:
“Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing. Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience.
“We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.”
