NBA Makes New Announcement on Lakers vs. Warriors Game
In an official press release, the NBA announced that Saturday night's Los Angeles Lakers vs. Golden State Warriors game drew the largest regular season NBA audience in four years, not including Christmas games. The league's full release stated the following:
"ABC's broadcast of the Los Angeles Lakers thrilling victory over the Golden State Warriors on January 27 generated the largest regular-season NBA audience across platforms in four years (Non-Christmas). The overtime game averaged nearly four million viewers (3,968,000) and was up seven percent from last year's comparable game between the Lakers and the Boston Celtics, according to Nielsen. The Lakers vs. Warriors audience peaked on ABC at 11:45 p.m. ET with 5,235,000 viewers. The game broadcast won the night across all of television and in all key demos. Overall, the NBA Saturday Primetime on ABC 'Rivals Week' tripleheader averaged 2,915,000 viewers, up eight percent from last year. The Philadelphia 76ers vs. Denver Nuggets game on ABC averaged 2,623,000 viewers, while the Miami Heat vs. New York Knicks game was viewed by an average audience of 1,784,000."
This is always good news for the NBA, as interest in the league seems to still be reaching new heights. Despite being so late into their careers, LeBron James and Steph Curry are both still massively popular, and their matchups against each other are must-see.
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