F1 Announce Exciting New Partnership In Multi-Year Contract

F1 announce huge new multi-year contract with Paramount+.

Exciting news for motorsport and entertainment fans, as Formula 1 and Paramount+ have announced a multi-year partnership contract. The subscription service will become an Official Partner of Formula 1, building on the success of their collaboration last season.

This partnership marks Formula 1's continued commitment to exploring new ways to engage with fans and promote the sport. Paramount+ will bring their popular content offering to life at Formula 1 events, with hit series, blockbuster movies, and beloved characters taking the stage in the Fan Zone areas.

But the partnership doesn't stop there – it also includes Paramount+ branding on track and trackside signage, digital sponsorships, and promotional opportunities in Miami, Montréal, Spielberg, Silverstone, Monza, Suzuka, Austin, Mexico City, São Paulo, and Las Vegas.

F1's managing director of commercial, Brandon Snow has said in a statement about the new partnership:

“This partnership exemplifies Formula 1’s ongoing commitment to exploring new avenues to help promote the sport and appeal to new audiences.

"Paramount+ and the content on its platform are hugely popular and like F1 has experienced rapid growth in recent years.

"Together, we will use our global platforms and collective expertise in entertainment to further enhance the fan experience and take both Formula 1 and Paramount+ to new levels.”

Also speaking about the new multi-year contract, executive vice president and international general manager at Paramount+, Marco Nobili, explained:

“Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will continue to support our growth globally.

"Becoming an official partner of Formula 1 means bringing the Paramount+ brand and all our characters to life for hundreds of millions of fans worldwide.

"Through this global deal the worlds of motorsport and entertainment will come together, resulting in powerful storytelling opportunities on and off the grid.”