F1 Fans React To AlphaTauri AT04 Launch - "An Embarrassment"

AlphaTauri revealed the AT04 today as part of New York Fashion Week by revealing a short video to their YouTube channel.
introducing, the Scuderia AlphaTauri AT04 & AlphaTauri AW23 collection! 😎
— Visa Cash App RB F1 Team (@visacashapprb) February 11, 2023
live from New York Fashion Week! 🔥 pic.twitter.com/EHhphyfq0u
Fans were left baffled with the short video, with one Twitter user commenting:
"That’s it? Where is the live streaming?"
That’s it? Where is the live streaming?
— Maroccini (@Maroccini1) February 11, 2023
There was a mixed response to the livery which featured a white and navy theme with red accents. One fan wrote:
"I like how large the logo is, but overall it feels a bit disjointed. The 2020 AlphaTauri livery is still definitely the best one. Much cleaner than this."
I like how large the logo is, but overall it feels a bit disjointed. The 2020 AlphaTauri livery is still definitely the best one. Much cleaner than this.
— Captain Peanut (@CapPeanut) February 11, 2023
Another Twitter said that it felt "disjointed" to them. They wrote:
"I like how large the logo is, but overall it feels a bit disjointed. The 2020 AlphaTauri livery is still definitely the best one. Much cleaner than this."
I like how large the logo is, but overall it feels a bit disjointed. The 2020 AlphaTauri livery is still definitely the best one. Much cleaner than this.
— Captain Peanut (@CapPeanut) February 11, 2023
The orange of the Flexbox logo seems to be putting a lot of fans off. One commented:
"The Flexbox logo is ruining it, PLEASE MAKE IT RED"
The Flexbox logo is ruining it, PLEASE MAKE IT RED
— Jesper ✨ (@Jesperadooo) February 11, 2023
Another fan was more positive about the new livery, writing:
"Ooooo, that actually looks pretty clean imo." [sic]
Ooooo, that actually looks pretty clean imo.
— Meklord Emperor Wisel (@brutus_biggun) February 11, 2023
Here is a round-up of some more fan reactions.
"Looks nice if you don’t look at it from the front the white nose is a massive no from me"
Looks nice if you don’t look at it from the front the white nose is a massive no from me
— AlolanDolan (@MARIOFAN252) February 11, 2023
"I don't understand why so many people dislike it. It's really beautiful!"
I don't understand why so many people dislike it. It's really beautiful! 😁
— Syranios (@MBastek03) February 11, 2023
"I'm okay with the red...maybe needs less red? and the orange on the flexbox...I'll await the real car"
I'm okay with the red...maybe needs less red? and the orange on the flexbox...I'll await the real car
— Damion (@cripsystrimps) February 11, 2023
"The best AT livery yet, and now over 10% as good as the last Torro Rosso livery"
The best AT livery yet, and now over 10% as good as the last Torro Rosso livery 😁
— F1 Flags 🏁🇳🇿🇮🇪🏴🏴 (@F1Flags) February 11, 2023
"That launch was an embarrassment. To go to New York and hype it up for THAT? I didn’t even have time to see the actual car"
That launch was an embarrassment. To go to New York and hype it up for THAT? I didn’t even have time to see the actual car🙄
— whateverrocksyourboat (@Siwikiwi) February 11, 2023

Lydia is the lead editor of F1 editorial. After following the sport for several years, she was finally able to attend the British Grand Prix in person in 2017. Since then, she's been addicted to not only the racing, but the atmosphere the fans bring to each event. She's a strong advocate for women in motorsport and a more diverse industry.
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